BizReport : Advertising

Advertising

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Friday, July 25, 2008

Consumers find ads in long-form online video 'reasonable'

Advertising within online video is increasing, but what are consumer’s reactions to this intrusion? Ipsos Media CT has released results from their ongoing digital video tracking study which gives some insight into online video viewer attitudes toward video ads. >>

Friday, July 25, 2008

NeoEdge Networks intro's makegoods to online advertising

Another online network has turned to guaranteeing results to attract new business. Last month BzzAgent guaranteed impact with their word-of-mouth strategies, now ad network NeoEdge is guaranteeing ad performance. >>

Friday, July 25, 2008

Should you rethink your gaming mindset?

Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you think they are. >>

Friday, July 25, 2008

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network. >>

Thursday, July 24, 2008

Intrusive ads (still) annoy consumers

Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. To that end, I've devised some top tips on how to make sure your visitors don't stick around. >>

Thursday, July 24, 2008

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. >>

Thursday, July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Thursday, July 24, 2008

comScore: Branded websites increase marketing efforts

Forget display ads, paid search and even online video. A recent report from comScore indicates that branded websites are the #1 thing that will improve the marketing efforts of a brand. This doesn’t mean that display ads, video and paid search don’t have their place, however. All of these aspects improve the performance of a branded website in providing the consumer content, offers and information. >>

Wednesday, July 23, 2008

GroupM: Interactive media spend to reach 15%

According to a recent report from WPP’s Group M, interactive media will account for about 15% of the worldwide advertising spend by 2009. This is a nearly 50% increase over 2004. Interactive advertising is expected to remain the biggest source of ad revenue growth for the foreseeable future because marketers are turning away from traditional media in favor of the digital realm. >>

Wednesday, July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Wednesday, July 23, 2008

How widgets can increase content, ad revenue

Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also placing widgets on their desktops to receive news and sports headlines, weather information and even entertainment information. >>

Tuesday, July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. >>

Tuesday, July 22, 2008

Natural Path Media connects green marketers with self-serve ads

Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. AdGuru, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns. >>

Tuesday, July 22, 2008

ValueClick adds predictive behavioral targeting tool

A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. >>

Tuesday, July 22, 2008

Report: Mall Shoppers Watch Those Video Ad Signs

Marketers take note: those video ad signs in malls are garnering more and more attention from shoppers. According to a new report from Nielsen Media Research nearly half of the mall shoppers polled reported having watched an add on a video screen from the AdSpace Mall Network. >>

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