BizReport : Advertising

Advertising

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Thursday, July 24, 2008

Intrusive ads (still) annoy consumers

Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. To that end, I've devised some top tips on how to make sure your visitors don't stick around. >>

Thursday, July 24, 2008

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. >>

Thursday, July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Thursday, July 24, 2008

comScore: Branded websites increase marketing efforts

Forget display ads, paid search and even online video. A recent report from comScore indicates that branded websites are the #1 thing that will improve the marketing efforts of a brand. This doesn’t mean that display ads, video and paid search don’t have their place, however. All of these aspects improve the performance of a branded website in providing the consumer content, offers and information. >>

Wednesday, July 23, 2008

GroupM: Interactive media spend to reach 15%

According to a recent report from WPP’s Group M, interactive media will account for about 15% of the worldwide advertising spend by 2009. This is a nearly 50% increase over 2004. Interactive advertising is expected to remain the biggest source of ad revenue growth for the foreseeable future because marketers are turning away from traditional media in favor of the digital realm. >>

Wednesday, July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Wednesday, July 23, 2008

How widgets can increase content, ad revenue

Widgets, new just a year ago, are now becoming old hat to online marketers, but content providers still haven’t used the modules to the maximum of potential. Consumers continue to download widgets to their social spaces but they are also placing widgets on their desktops to receive news and sports headlines, weather information and even entertainment information. >>

Tuesday, July 22, 2008

Enter the gaming grandmothers

American gamers are getting older and more women are participating, skewing the stereotypical teen image. New data from the Entertainment Software Association found that even your grandmother may be enjoying a second life. >>

Tuesday, July 22, 2008

Natural Path Media connects green marketers with self-serve ads

Small, green advertisers take heart. A new self-service ad platform is out there - and it is targeted specifically for you. AdGuru, part of the Natural Path Media family, is set up to help marketers with advertising budgets under $10,000 create, plan and execute online advertising campaigns. >>

Tuesday, July 22, 2008

ValueClick adds predictive behavioral targeting tool

A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. >>

Tuesday, July 22, 2008

Report: Mall Shoppers Watch Those Video Ad Signs

Marketers take note: those video ad signs in malls are garnering more and more attention from shoppers. According to a new report from Nielsen Media Research nearly half of the mall shoppers polled reported having watched an add on a video screen from the AdSpace Mall Network. >>

Friday, July 18, 2008

IMMI: Multi-platform advertising increases reach

Here is one more reason to advertise across many platforms, both online and off: according to recent research from Integrated Media Measurement, Inc. (IMMI) advertising across platforms increases the reach of advertising campaigns. >>

Friday, July 18, 2008

Search popular destination for wealthy consumers

Wealthy consumers are increasingly turning to the Internet to find the goods and services they need, but some marketers are still missing out. That is because they may be advertising in the wrong places. According to a recent report from The Luxury Institute, wealthy consumers are likely to turn to search engines first when looking for a product. >>

Thursday, July 17, 2008

Websites get big % of online marketing budgets

A large percentage of U.S. marketers’ budgets are directed toward their own websites, finds a recent survey. >>

Thursday, July 17, 2008

Pontiflex launches CPL Banners

Another advertising unit is coming online and it is one that advertisers should experiment. Although technically a banner ad, the new offering from Pontiflex has a cost-per-lead model attached so marketers only pay at certain times. >>

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