BizReport : Advertising

Advertising

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Monday, June 16, 2008

Google vs. Yahoo: Which users spend more?

Everyone with an Internet connection and even some who don't have one know that Google is the most highly trafficked search engine. What many marketers what to know, though, is which search users are the more prolific online shoppers and researchers. According to a recent Hitwise report, that also goes to Google. >>

Friday, June 13, 2008

Kayak.com launches display ad network

Kayak.com has recently added to its advertising options by launching display advertising for the Kayak Publishers Network. >>

Friday, June 13, 2008

McDonald's super-sizes serving of display ads

McDonald’s spent almost three times as much on display advertising online than its closest rival, according to new data from comScore Ad Metrix. >>

Friday, June 13, 2008

Yahoo: Goodbye Microsoft, Hello Google

Yahoo has finally given Microsoft the heave-ho and before the phone had a chance to cool has entered into a partnership with arch rival Google. >>

Friday, June 13, 2008

Americans become more interested in coupons

With gas prices raging and no relief in site, more Americans are turning to coupons to help them make ends meet. According to a recent Hitwise report, visits to coupons sites increased by 56% since 2007. >>

Friday, June 13, 2008

comScore ads more targeting segments for marketers

If you want a little more information about online traffic, comScore has one solution. This week, the online metrix firm added Acxiom's PersonicX segmentation to their existing Segment Metrix. The addition will provide marketers with more information with which to target ad campaigns. >>

Friday, June 13, 2008

Marchex launches pay-per-click network

A new pay-per-click option could make it easier for advertisers to buy local, national and spot ads in a pay-per-click environment. Marchex Adhere places ads within sites in Marchex's OpenList Network; marketers can buy all three ad types with one buy. >>

Thursday, June 12, 2008

Q1 2008 sees little growth in ad spend

It appears that the downturn in the economy has indeed had an effect of U.S. ad spending this year, as TNS Media Intelligence releases data relating to the first quarter of 2008. >>

Thursday, June 12, 2008

Auto industry online ad spending in overdrive

The automotive industry may have fallen behind retail in terms of overall ad spending, but online it’s got its pedal to the metal. >>

Thursday, June 12, 2008

IDC: Internet ad revenue to double by 2012

Marketers can expect to spend much more money online in the next five years. This also means consumers will be seeing more online ads, so marketers should get inventive with the process. According to a recent IDC study, online ad revenue will surpass $51 billion by 2012. >>

Thursday, June 12, 2008

NYTimes launches self-serve ad platform

DIYers, take heart. A new do-it-yourself advertising network is now available for online marketers. The New York Times and AdReady have partnered for a self-service display ad platform offering simple advertising solutions to small businesses. >>

Wednesday, June 11, 2008

Online ousts traditional media from marketing budgets

Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy. >>

Wednesday, June 11, 2008

Why advertising in "alternative" newsweeklies isn't wasting money

Advertisers may be ignoring print versions of their local papers in favor of online versions but ignoring newspapers altogether could be a mis-step. According to one report, advertising in alternative newspapers could result in a gold mine for many advertisers. That is because readership in the nation's top dailies is down but readership in the nation's alternative weekly newspapers is up. >>

Wednesday, June 11, 2008

Compete will power behavioral targeting for auto marketers

Both automakers and sellers are looking for more from the American consumer, but very few Americans are buying cars now. With gas prices soaring and mileage per gallon remaining the same or dropping, many are choosing to drive older cars longer than they used to. Better targeting and better ads could change that trend. >>

Tuesday, June 10, 2008

I.P. targeting finds expats surfing non-U.K. websites

Expatriates invariably visit websites based in their home countries to catch up on news or shop for favorite brands from “back home”. Global ad network Oridian has created a dedicated ad channel that will enable marketers to target this large audience. >>

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