BizReport : Advertising

Advertising

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Monday, May 12, 2008

Time-shifting technology threatens commercials

Time-shifting technologies are increasingly popular, none more so than DVRs. One in four U.S. families uses a DVR to time-shift shows, so what effect does this have on the amount of attention paid to commercials? >>

Monday, May 12, 2008

New blinkx offering matches text to video

Video advertisers could get a boost from the new blinkx Content Correlation Engine. The platform allows media companies to match text from websites to video on each of their pages, possibly turning more consumers into online video watchers. >>

Monday, May 12, 2008

Format Dynamics Prints Up Online Ads

A new type of ad is coming to the online space. Start-up Format Dynamics has created a print based ad format. The advertising and publishing platform inserts ads to the printed versions of a webpage. >>

Friday, May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Friday, May 09, 2008

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings. >>

Thursday, May 08, 2008

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

Thursday, May 08, 2008

Nielsen: Experience pushes consumers to post online

Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>

Thursday, May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>

Wednesday, May 07, 2008

Increase in Internet radio listening among workers

A growing number of workers are listening to radio online at work and abandoning AM/FM receivers, according to a recent study. >>

Wednesday, May 07, 2008

IAB releases online video ad format compliance seal

The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>

Wednesday, May 07, 2008

Google opens television ad program to all marketers

Marketers who want to enter the television space but aren't sure where to start may get a helping hand from online giant Google. The company has opened the Google TV ad-buying service to all marketers. >>

Wednesday, May 07, 2008

How to optimize your site socially

Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>

Tuesday, May 06, 2008

ABC.com crams more ads into online videos

Not content with slipping in one ad per long-form online video, ABC.com are going to insert more to test the reaction of viewers. >>

Tuesday, May 06, 2008

No-frills online ad search engine launched

A simple-to-use online advertising search engine has been launched. The site is aimed at small to medium sized businesses wishing to manage their own ad placements. >>

Tuesday, May 06, 2008

New Nielsen tools help marketers manage brand

Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>

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