BizReport : Advertising

Advertising

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Thursday, March 13, 2008

68% of Americans feel "disconnect anxiety"

Americans are quickly becoming a nation of always on consumers, making the Internet an even more viable option for a number of marketers. According to a recent study from Solutions Research Group, 27% of Americans feel "acute" anxiety when disconnected from the Internet or their mobiles; 68% feel some level of anxiety. >>

Wednesday, March 12, 2008

Yell.com launches netReach ad network

Britain’s leading directory publisher, Yell.com, will launch its own ad network this month to provide their clients with an expanded web presence. >>

Wednesday, March 12, 2008

Large grocer signs on for mobile coupons

Packaged goods companies are beginning to adopt a more proactive stance to the mobile realm. With the help of CellFire, a mobile coupon company, many CPG brands including General Mills and Kimberly-Clark are testing a system which will deliver coupons to Kroger consumers via their mobiles. >>

Wednesday, March 12, 2008

Marketers cannot only target kids through television

Forget about catching a kid's attention with Saturday morning cartoons or after-school sit-coms. Today's marketers needs to do more because today's kids are superior multi-taskers and can often be found watching television, surfing the Internet and chatting on their mobiles at the same time. >>

Tuesday, March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences. >>

Tuesday, March 11, 2008

Auto dealerships increasingly web savvy

Auto dealerships are becoming savvier in their use of the Internet and are spending more of their ad dollars online, according to a recent Kelsey Group survey. >>

Tuesday, March 11, 2008

comScore: Bloggers consume high rates of online information

Here is one more reason to target bloggers or to advertise on highly trafficked blogs: turns out bloggers don't just provide content. They consume it. According to a recent comScore study, bloggers are heavy consumers of news and entertainment content. >>

Tuesday, March 11, 2008

Jivox launches video ad platform for small businesses

A new self-serve ad platform is now available for small and medium sized businesses interested in online video. The platform, from Jivox, offers users the ability to create and target ads with one buy. >>

Tuesday, March 11, 2008

PQ Media: branded entertainment grows 14%

Though the economy in the US is slowing, one advertising category is not. According to a recent report from PQ Media, branded entertainment grew more than 14% in 2007 to reach $22.3 billion. >>

Monday, March 10, 2008

Survey: Many TV viewers double-dip

Watching television and surfing the Internet is something that many people do, but at the same time? Yes, according to a new survey by Harris Interactive on behalf of video search outfit Blinx. >>

Monday, March 10, 2008

March Madness promises ad boon

As the NCAA's major basketball conferences gear up for their tournaments, advertisers are also gearing up. Once the final conference tourney's are completed later this week, the NCAA Selection Show takes center stage and after that the 19-day event basketball fans know as "March Madness". >>

Thursday, March 06, 2008

CPC for video ads from Advertising.com

Advertising.com announces it is bringing cost-per-click to video advertising with a new product based on their AdLearn technology. >>

Thursday, March 06, 2008

Yahoo intro's new video ad formats

The video advertising market is growing, and so is the number of video ad formats being offered by Yahoo. >>

Thursday, March 06, 2008

AdWords updates Quality Score metric factors

Google AdWords has added a new quality score metric, but it took an observant user to bring it to the attention of the Internet community. >>

Thursday, March 06, 2008

Spot Runner Acquires Weblistic

Local business have a new place to buy ads across the board. Spot Runner, an online ad and media buying company, acquired Weblistic, a local business ad solution firm, earlier this week. The movies predicted to change the way local businesses buy online ads. >>

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