BizReport : Advertising

Advertising

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 | next >

Friday, February 29, 2008

Yahoo: Minimum bid price changes

The minimum bid price for search ads on Yahoo is changing, according to a recent post on their Search Marketing blog. >>

Friday, February 29, 2008

Microsoft boosts ad targeting with YaData deal

Microsoft has agreed to acquire an Israeli behavioral targeting and customer segmentation technology firm to improve its online advertising platform. >>

Thursday, February 28, 2008

DoubleClick brings HD to video ads

Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClick’s latest feature. >>

Thursday, February 28, 2008

Overall Yellow Pages use growing

Yellow Pages directory references rose in 2007, mostly due to increased online activity, found a recent usage report. >>

Thursday, February 28, 2008

Hitflip, Oridian form ad swap

A new partnership between Hitflip, the largest DVD and CD exchange in Europe, and Oridian, an international advertising network, could serve up millions of ads to an in-market consumer group. The partnership could drive more traffic to publishers and media the world over. >>

Wednesday, February 27, 2008

CitySearch, Marchex enter content, advertising partnership

A new content and advertising partnership between IAC's CitySearch and Marchex, a local online ad company, could open up new consumers to both platform. The partnership will distribute CitySearch's content and ads to a new user base and will offer Marchex new content for its network. >>

Wednesday, February 27, 2008

WeeWorld allows teens to choose their ads

Teens are an increasingly important demographic for advertisers to consider. According to some reports, teens are some of the greatest influencers, helping parents choose everything from cars to computers. One website allows teens to choose their own advertising, so that the ads displayed on their social networking pages are a reflection of their likes. >>

Wednesday, February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent. >>

Tuesday, February 26, 2008

Kadoink takes widgets mobile

As more consumers use their mobiles to reach their online social networks, to research local eateries or grab a quick coupon before checking out more advertisers are also taking note and logging to the mobile web with their campaigns. So far, however, those campaigns have been limited to local mobile search or mobile social networking. >>

Tuesday, February 26, 2008

Kelsey Group: Interactive ad revenues to reach $147 billion

A new forecast from the Kelsey Group predicts that interactive advertising isn't going to slow down any time soon. >>

Tuesday, February 26, 2008

An ad network for early adopters

Early adopters, those consumers who are among the first to try a new product or service in the technology realm, are a much-wanted demographic for most advertisers. They are even more of wanted commodity if they are also influencers for their family or friend groups. A new advertising network could help target these early adopters. >>

Monday, February 25, 2008

Microsoft advances ad campaign measurement

Microsoft has announced a new approach to measuring ad effectiveness while giving marketers a more in-depth look at consumer behavior at various stages of interaction. >>

Monday, February 25, 2008

Which newspapers are the best investment?

Several studies have shown that the newspaper demographic, both online and offline readers, are many times more educated and have higher earning power. This makes the newspaper reading demographic a good demographic for most marketers, but which newspapers will serve up the greatest return on investment? >>

Friday, February 22, 2008

Online newspaper readership is beginning to change

Newspaper revenue may still be showing a decline but according to a recent Scarborough Research report, online newspaper readership is growing. The report found that declines in print readership are being offset by increases in online readership. Newspaper website readership has shown a 14% increase from 2005 to 2007. >>

Friday, February 22, 2008

Report: Affluent African-Americans have 45% of buying power

By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study goes on to indicate that currently African-American's buying power is $892 billion. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 | next >