BizReport : Advertising

Advertising

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Wednesday, February 13, 2008

Yahoo buys leading online video platform

In the midst of Microsoft's buy-out bid, Yahoo has today announced their acquisition of a leading online video platform enabling them to offer enhanced video and online advertising experiences. >>

Wednesday, February 13, 2008

Guardian switches U.S. ad inventory to Reuters

A British newspaper that currently uses the Valueclick network for its U.S. online ad inventory is due to switch in an attempt to grab more of the U.S. market. >>

Tuesday, February 12, 2008

New Platform Measures The Brain to Test Ad Engagement

There is a new metric to consider when finalizing your next advertising campaign: the brain metric. The platform at NeuroFocus, a research firm, analyzes the brainwaves of participants to determine how these consumers are reacting to the ad. >>

Monday, February 11, 2008

Rapt, Publicis Groupe partner for analysis

Online marketers can expect to see improved transparency in their ad campaigns thanks to a partnership between Rapt, an advertising analysis firm, and Publicis Groupe Media. Publicis will incorporate Rapt's yield management platform to compare inventory and pricing strategies across the online marketplace. >>

Sunday, February 10, 2008

Yahoo tells Microsoft $44.6 billion not enough

Reports are circulating of a letter from Yahoo, to be made public on Monday, rejecting Microsoft’s buy-out bid of $31 a share. Why? It would appear they're hanging out for more money. >>

Friday, February 08, 2008

Persuasion and conversation key to surviving recession

If a recession is around the corner it will be social media and associated applications that keep consumers in the marketing loop, according to a recent report from Forrester Research. >>

Friday, February 08, 2008

comScore: Post-game ad-watching analysis

A comScore survey of U.S. Internet users who watched the Super Bowl shows that the Internet now plays a big part on game day. >>

Friday, February 08, 2008

IAB lead gen best practice document released

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers. >>

Friday, February 08, 2008

Survey: Gamers will watch video ads for free games

Chalk up another advertising resource for online video: this time from the gaming section. Recently RealNetwork's RealGames division surveyed 1500 casual gamers and found that 90% were willing to watch a video ad in exchange for free game playing. >>

Friday, February 08, 2008

Are consumers ready for prime time online?

Since the dawn of the television age, consumers have plopped onto the couch and tuned in to their favorite shows. So far, the switch from watching those shows online has been slow, but a new report from Jupiter Research indicates that consumers may finally be ready to move online - if the product and the experience are good enough. >>

Thursday, February 07, 2008

AOL enhances online ad arsenal

While all eyes were diverted by ‘Micro-hoo’ headlines, AOL has quietly been doing some major wheeling and dealing of its own. >>

Thursday, February 07, 2008

Russia's Internet ad market flourishes

Eyes are turning towards Russia as reports surface that the country’s Internet advertising market almost doubled in 2007. >>

Thursday, February 07, 2008

Targeted ad network for local newspapers debuts

Newspapers have another alternative to sagging online classified sales. MediaSpace Solutions is an online ad network, offering newspapers access behaviorally, demographically and geographically targeted display ads. >>

Thursday, February 07, 2008

Target at-home chefs with kitchen-based ad network

The number of foodies, consumers very interested in gourmet foods, recipes, wines and the food industry, around the world grows every day. However, finding the right foodie at the right time can prove tough for many advertisers. Enter a new ad network which targets foodies where they live: online recipe and cooking websites. >>

Thursday, February 07, 2008

An ad platform specific to the iPhone

The Apple iPhone is changing a lot of things about connectivity. With the ability to surf the web, store photos, instant message and talk with one device, users have switched at high rates. Now advertisers have another reason to switch to iPhone services: an ad platform that is specific to iPhones. >>

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