BizReport : Advertising

Advertising

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Wednesday, January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year. >>

Friday, December 28, 2007

Study: Consumers are more engaged with online video

A recent study from the Simmons branch of Experian Research indicates that consumers pay more attention to video ads viewed online than ads that are viewed on television. Researchers found that people are 47% more engaged with ads seen online than on television. >>

Wednesday, December 26, 2007

MerchantCircle offers search to local advertisers

Local advertisers have a new outlet for online advertising. MerchantCircle, a network of local business with an online presence, has developed a suite of advertising platforms designed with local businesses in mind. >>

Friday, December 21, 2007

Can ad networks help save newspapers?

Earlier this year Merrill Lynch predicted that newspaper advertising revenue would drop nearly 4% by the end of 2007. With circulation dropping, as well, many newspapers have begun looking in a new direction to help stem the tide: online ad networks. Can ad networks help newspapers rebound? >>

Friday, December 21, 2007

Hola Networks extend to reach nearly 5 million users

After launching their Hispanic-targeted online advertising network, the first of its kind, just a few months ago Hola Networks reports expanding their reach to nearly 5 million unique users. The fast growth is thanks in part to new relationship with publishers including the Hispanic version of CareerBuilder.com and HogarLatino.com, a home improvement site focused on the Hispanic market. >>

Thursday, December 20, 2007

Forecast: B2B online budgets will rise in '08

Business to Business advertisers will likely increase their online ad budgets for 2008. According to a recent survey from BtoB online, events and direct advertising categories will see the largest increases. >>

Wednesday, December 19, 2007

Target teens with Alloy's new ad network

If teens are your target audience, you might want to consider taking a look at a new advertising network which claims to have the highest concentration of teens online. >>

Wednesday, December 19, 2007

Alloy, Zwinky team for teen ad network

Zwinky, an online avatar making hub targeting the teen market, and Alloy Media + Marketing have teamed up to create an online advertising network focused on the teen market. Teen.com launched earlier this month and allows marketers to target teens with display ads. >>

Wednesday, December 19, 2007

AdReady secures $10 million more in funding

It looks as if self-service advertising platform AdReady is here to stay. This week the company announced they had received an addition $10 million in funding. Since the company's launch in October, marketers have logged on to create their own accounts - and their own ads - in large numbers so that they would have more control over the ad product and their ad dollars. >>

Monday, December 17, 2007

Paramount using transactional banner ads

Back in July, Tailgate launched a fully transactional web 2.0 banner ad system. It enables consumers to make a purchase by entering their credit card details directly into an interactive “transactional banner ad”. >>

Monday, December 17, 2007

IPC Media adds to Premium Publishers Network

European clients and agencies that place digital campaigns with the Premium Publishers Network now have more reach as a major magazine publisher joins the network. >>

Monday, December 17, 2007

More users choose New York Times websites

The most recent research from Nielsen//Netratings indicates a few changes for online users. While more users continue to search via the Google search engine, users spend the most time on Microsoft websites and nearly 50 million users logged on to a New York Times Company website. >>

Monday, December 17, 2007

More auto ad dollars are moving online

Through 2011 automotive advertising will hold steady at about $40 billion per year. However, according to a new survey from The Kelsey Group more of those ad dollars will move online in the coming years as the audience continues to shift online. >>

Friday, December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. >>

Friday, December 14, 2007

Quigo launches Ad Links

Advertising network Quigo has launched a new segment of its AdSonar platform. Called Ad Links Plus the platform offers contextually targeted and graphically targeted ads for marketers. >>

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