BizReport : Advertising

Advertising

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Tuesday, December 04, 2007

New ad platform links brands to user interests

Real Time Matrix has released a new advertising solution that is said to make connecting with interested users much simpler. The platform, called Vortex, links branded video, audio and text ads with specific consumer interests. >>

Monday, December 03, 2007

Study: Consumers respond to direct mail online

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites. >>

Saturday, December 01, 2007

Reclaim time with autoresponders

Reclaim some valuable business development time by cutting down on the number of emails you, or your customer service staff, have to personally address, while at the same time ensuring your customers are being appreciated and acknowledged. >>

Friday, November 30, 2007

Adobe to launch ads in PDF files

A new ad platform is currently in Beta testing by Adobe and Yahoo which could change the way PDF publishers earn revenue. The platform would allow advertisements to be shown in Adobe's PDF file format. The opt-in service would host contextually targeted ads within the documents. >>

Friday, November 30, 2007

Report: Online marketing trends include 1:1 contact

Online marketing isn't just about drawing in new consumers any longer. Instead, marketers should use the 'Net to become better acquainted with current customers. This is one trend noted in a recent Adotas report on online marketing strategies. >>

Thursday, November 29, 2007

Eyeblaster offers 60 ad-enabled games

Casual gamers may have a surprise the next time to log on to a favorite game. That is because gaming platform Eyeblaster has more than 60 casual games that are advertising enabled. >>

Thursday, November 29, 2007

Spotzer upgrades ready-made ad offerings

Do-it-yourself ad creation may have gotten a touch simpler with an upgrade offered by Spotzer. The online ad company offers ready-made video ads for small and medium sized business who could not otherwise afford video ads. >>

Thursday, November 29, 2007

Monetize PDF content with CPC ads

Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content. >>

Tuesday, November 27, 2007

Mercedes-Benz embraces rich media

Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented. >>

Monday, November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny. >>

Friday, November 23, 2007

Are widgets the future for online marketers?

At least one online advertisers says yes, widgets are the future. Michael Brown, CEO of HealthPricer, an online comparison shopping engine, says widgets advertise more effectively to consumers. >>

Friday, November 23, 2007

Q4 Sales offers transition information on consumers

Can past consumer behavior predict future consumer behavior? The short answer is yes and it seems to have been proven with the increasing number of targeting methods based on prior actions taken online. >>

Thursday, November 22, 2007

Babycenter.com launches new parenting network

BabyCenter.com has expanded its suite of advertising solutions to include a plethora of leading parenting voices by partnering with Federated Media Publishing Inc. >>

Wednesday, November 21, 2007

15 million log on to BiggerBoat's ad network

Biggerboat.com has launched a vertical advertising network geared solely to the entertainment sector. The network is said to better connect advertisers with consumers. >>

Wednesday, November 21, 2007

Forecast: Online real estate ads to reach $3.5 billion by 2012

It will not be a watershed increase, but the real estate advertising market is expected to show strong growth online through 2012. According to a forecast from Borrell Associates, online real estate ads will grow from $2.6 billion in 2007 to $3.5 billion in 2012. >>

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