BizReport : Advertising

Advertising

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Tuesday, November 06, 2007

In-call ad platform launched

Consumers spend hours each year waiting for their phone calls to connect. That is wasted time for the consumer - and for the advertiser. A new platform could change that by offering in-call ads. This isn't a new premise but the platform is said to take a different approach than other in-call ad platforms. >>

Tuesday, November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low. >>

Monday, November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members. >>

Sunday, November 04, 2007

AOL to purchase Quigo?

The jostling for market share in online advertising continues with reports out that AOL is about to purchase Israeli online advertising company Quigo for a few hundred million dollars. >>

Friday, November 02, 2007

Specific Media plans to expand beyond display ads

Online advertising network Specific Media is to expand the company’s platform to include more than just display advertising. >>

Friday, November 02, 2007

Internet users reading less print

Internet users are gradually shifting their reading material from hardcopy to online, according to recent survey results. >>

Friday, November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag. >>

Thursday, November 01, 2007

Study: Showing in context ads more efficient

A new study is out that indicates advertising in context is much more efficient than showing ads out of context. According to the Online Testing eXchance ads that are contextually relevant to the content on a webpage outperform ads that are not relevant. >>

Thursday, November 01, 2007

Over-50s get social online

Thousands of over-50s have signed up for an online social networking site from the holiday and insurance company, Saga. >>

Thursday, November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>

Thursday, November 01, 2007

AOL gives users behavioral targeting lesson

AOL expands on Tacoda's existing online campaign to educate their users on the use of behavioral targeting in advertising, and the benefits associated with it. >>

Wednesday, October 31, 2007

Google ad revenue outstrips ITV1

Google’s Q3 advertising revenue, in the U.K., has overtaken that of a major British commercial television company. >>

Wednesday, October 31, 2007

eXelate offers targeting exchange

Advertising exchanges are nothing new in the online marketing world, but a new service from eXelate is a little different. Rather than offering ads, they are offering delayed ads. >>

Wednesday, October 31, 2007

Clearspring's Launchpad makes widgets simple

Widgets are becoming a huge force in online marketing. Now a new platform from Clearspring Technologies is said to make widget building simple and economical for online advertisers. >>

Wednesday, October 31, 2007

Privacy advocates call for do-not-track list

Consumer-privacy advocates are holding a press conference tomorrow, just two days before the Federal Trade Commission holds a workshop dedicated to ad targeting and Internet privacy. >>

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