BizReport : Advertising

Advertising

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Tuesday, September 04, 2007

Online newspaper ad spend continues to rise

Spending on newspaper print advertising has fallen in Q2 2007, but online newspaper advertising has risen, according to new figures released by the Newspaper Association of America. >>

Tuesday, September 04, 2007

Insurers are moving more ad dollars online

A new study from eMarketer indicates that the financial services industry - insurers, banks and credit companies - will begin moving more dollars online in the coming year. US insurers are expected to spend about $980 million this year (38% increase) and $1.38 billion (41% increase) in 2008. >>

Monday, September 03, 2007

Traditional advertising tactics fail on social networks

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment. >>

Monday, September 03, 2007

Fifth Network launches page view time metric

“Attention targeting” is the newest metric by which to sell advertising and it is particularly aimed at marketers looking for brand exposure. >>

Friday, August 31, 2007

Search, travel and career sites see more visitors

The latest research from Nielsen//Netratings indicates that more visitors are visiting search, travel and career websites. In fact, visitors are returning many times to their favorite sites. >>

Friday, August 31, 2007

B2B advertisers are more aggressive than B2C marketers

A joint study from the Association of National Advertisers and BtoB indicates marketers focusing on business to business (B2B) sales are more aggressive in using new media than advertisers focusing on business to consumer (B2C) sales. >>

Thursday, August 30, 2007

Online advertising spend overtakes radio

The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study. >>

Thursday, August 30, 2007

As consumers turn to alternative media, so should advertisers

There is new evidence that advertisers should increasingly turn to alternative media. According a recent report from Veronis Suler Stevenson (VSS) the communications ad spend will begin turning from traditional media - newspapers, television and radio - in favor of online advertising options. >>

Wednesday, August 29, 2007

Ads in video preferable to subscription charges

Consumers are happy to view in-video advertising and prefer this method to paying a fee to watch videos, found a new study into online video advertising. >>

Tuesday, August 28, 2007

Subprime advertising on the decrease

A potential mortgage crisis could see ad spending by the financial services sector decrease substantially and, even now, much of the subprime advertising has begun to disappear. >>

Tuesday, August 28, 2007

AdRelevance service launched in New Zealand

Last week saw the launch of Nielsen//NetRatings’ AdRelevance service in New Zealand, home to the Asia-Pacific region’s third largest online population. >>

Tuesday, August 28, 2007

New Internet radio network launching soon

In the next week or so, TargetSpot will commence sales of Internet radio audio ad spots after signing up several radio networks to its new marketplace over the last few months. >>

Monday, August 27, 2007

YouTube launches in-video ads

The recent introduction of in-video overlay ads on selected YouTube content has drawn both criticism and praise from advertisers and users. >>

Monday, August 27, 2007

Engaged Internet users oblivious to banner ads

If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won’t notice it, according to a new report on the old problem of banner blindness. Consequently, if an ad doesn't look like an ad and tricks the user in to clicking through, it is ranked as a top annoyance. >>

Monday, August 27, 2007

Video ads on media sites are more effective

Rather than randomly placing video ads on high traffic websites, marketers should consider placing the bulk of their vid-ads on media websites. That is the finding from a recent Online Publisher's Association (OPA) study. >>

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