BizReport : Advertising

Advertising

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Friday, July 27, 2007

There are still obstacles to behavioral targeting

Targeting online ads according to past behavior is expected to reach the $1 billion mark in 2008, but according to some reports, there are still issues with this type of targeting. Is behavioral targeting right for your campaign? >>

Friday, July 27, 2007

Microsoft acquires Internet ad exchange

Microsoft is “hellbent and determined” to become a “powerhouse” in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange. >>

Thursday, July 26, 2007

Real estate professionals favor search marketing

A survey of around 770 U.S. real estate professionals has concluded that search marketing is the most popular type of online advertising. >>

Thursday, July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't geeks and really don't care how the gadgets work. >>

Wednesday, July 25, 2007

Superpages.com beta tests video ads

Superpages.com has begun beta testing a local video advertising program that, while launching in the Seattle, Los Angeles and San Francisco Bay area, will eventually be rolled out across the U.S. >>

Wednesday, July 25, 2007

AOL adds another ad firm to its arsenal

In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda. >>

Tuesday, July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer. >>

Tuesday, July 24, 2007

Study: Build registered user lists with archived webcasts

Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation. >>

Monday, July 23, 2007

Not all in-game ads are equal

In-game ads represent an ideal opportunity for marketers to reach millions of users, especially those in the tough-to-target 18-34 year old age group. However, results of a new study show that not all in-game ads are as effective at grabbing attention as those that are placed on the "primary camera plane". >>

Friday, July 20, 2007

Sequential advertising for online video

Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by Heavy.com. >>

Friday, July 20, 2007

RL Radio expands audio ad-serving platform

In a bid to make online radio advertising more “marketing-friendly” and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology. >>

Friday, July 20, 2007

Homepages are most important to US marketers

Forget about RSS feeds. Forget about online video, blogs or social networking. US advertisers believe their own websites are their most effective online marketing tool, followed by email and search. >>

Thursday, July 19, 2007

Google to launch 'AdSense for Games'

In May, 2006, Microsoft bought Massive, an in-game advertising company. At the beginning of 2007, Google bought AdScape, an in-game advertising company. See the pattern? >>

Thursday, July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners. >>

Wednesday, July 18, 2007

Gamers will view ads for games

Macrovision’s annual global casual gaming survey has revealed that many gamers are receptive to viewing ads in return for free games. >>

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