BizReport : Advertising

Advertising

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Thursday, September 18, 2008

Can anonymous information increase your bottom line?

A new venture, called BlueKai, is betting anonymous shopping information can help etailers across the World Wide Web. Launched this week, the data exchange forms partnerships with data sellers to distribute anonymous shopping behaviors and data that will - hopefully - drive better monetization of websites. >>

Thursday, September 18, 2008

Millennials - Marketing to a new generation

Typically aged between 7 and 26, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? >>

Wednesday, September 17, 2008

Frost & Sullivan: Mobile ad revenues could soar

U.S. mobile advertising revenues will reach around $1.9 billion by 2012, reveals research firm Frost & Sullivan its latest report. >>

Wednesday, September 17, 2008

Expert System's contextual platform adds in semantics

A new contextual advertising solution has launched, this time offering advertisers the ability to leech into the semantics of a website. Expert System recently launched the COGITO platform, which determines what the text of a website actually means to make sure ads placed next to the content are contextually relevant. >>

Wednesday, September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses an affordable way to enter into the online video craze. >>

Tuesday, September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily as they do search campaigns. >>

Monday, September 15, 2008

Another online ad spend forecast, another downwards revision

For the last few months forecasters have been revising their global online ad spend predictions… downwards. Another report, this time from Jefferies & Company, reflects a similar trend. >>

Friday, September 12, 2008

Politico.com targets wealthy through ad network

Luxury brands will want to investigate a new advertising network from Politico.com. The political news hub has launched a vertical advertising network targeted the affluent, well educated, political consumers. >>

Thursday, September 11, 2008

comScore: 75% U.S. Internet users watch video online

New figures released by comScore show that three-quarters of the U.S. Internet audience watched online video during the month of July. >>

Thursday, September 11, 2008

A unified site may be better than a micro-site

Have you created a micro-site for a specific brand's campaign? How about more than one micro-site? If so you may be doing more harm than good because the content and keywords for different campaigns may be competing against themselves. >>

Wednesday, September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular. >>

Wednesday, September 10, 2008

SplashCast, Clearspring partner for social ad platform

Clearspring Tecnologies, a widget distribution and monetization service, and SplashCast, a company which connects advertisers with social outlets, have partnered to connect brands with social networks. >>

Tuesday, September 09, 2008

ShopAds meld e-commerce with display advertising

Banner blindness is driving advertisers to come up with more creative ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that. >>

Tuesday, September 09, 2008

Agencies: Marketers want more from you

Marketers may be turning to advertising agencies in droves to make the most of every advertising dollar but according to a recent survey, sponsored by Sapient, marketers aren't getting everything they want. The survey found that marketers want more, especially in the digital space, from their agency contacts. >>

Monday, September 08, 2008

Online video ad spend forecast to rise

Spending on online video advertising is expected to rise over the next couple of years, according to a new report from online video ad network, LiveRail. >>

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