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Thursday, May 10, 2007

Local online auto advertising set to rise

Auto advertisers are set to continue to increase local online ad spending, to the detriment of print media and direct mail, says a new report. >>

Thursday, May 10, 2007

IAB opens ad measurement guides to public comment

Online marketers wanting to have their voices heard about the accurate tracking of website traffic and ad metrics now have that chance. The Interactive Advertising Bureau has opened the floor for public comment on their new advertising measurement guidelines. >>

Thursday, May 10, 2007

90 percent of Asian Americans go online

Key findings have recently been released about Asian American consumer behaviour, in particular their internet usage and ad language preferences. >>

Wednesday, May 09, 2007

Yahoo upgrades to user-generated travel info

Online travel hubs like Priceline, Expedia and Travelocity were the first to begin including more user generated content amongst their travel blogs, reviews and information. Now Yahoo has created a more user-friendly travel site, hoping to encourage more consumers - and advertisers - to use their hub to plan trips. >>

Tuesday, May 08, 2007

Lifestyle changes interest spring web surfers

With spring in full swing, American consumers are researching home improvements, new home and car purchases and spring/summer vacations. >>

Tuesday, May 08, 2007

Americans spend half their free time online

A new report from Media-Screen takes a look at how, and where, U.S. broadband users access information and entertainment content online. >>

Tuesday, May 08, 2007

NBC cuts pre-roll ads short

Responding to consumer feedback, NBC Universal will shorten pre-roll ads for short-form digital content, starting July this year. >>

Monday, May 07, 2007

Large ad formats popular with European marketers

A new report, based on over 300 billion online ad impressions, shows that European marketers are demanding larger, and more interactive, ads. >>

Monday, May 07, 2007

Advertisers direct more ads to the Hispanic population

In another sign that the Hispanic population is the fastest growing minority population in America, advertisers spent almost 15% more on ads targeted to the Hispanic population in 2006. >>

Monday, May 07, 2007

Will advertisers go for "TiVo-proof" ads?

With more consumers choosing to DVR favorite programs to watch as they have time or switching to online versions of their favorite shows sans all of those pesky commercial breaks, many analysts have said that traditional television advertising is going down the tubes. Marketers worried about the ROI of television ad campaigns should take note of a new kind of ad, said to be "TiVo-proof". >>

Friday, May 04, 2007

Google creates "gadget ads" for websites

Online giant Google has begun testing a new advertising program that is expected to launch later this summer. According to reports, the new gadget ads will be available for site owners to embed within their websites pages. >>

Friday, May 04, 2007

Microsoft resumes its pursuit of Yahoo

Reports are surfacing concerning Microsoft and the resumption of its pursuit of Yahoo Inc. >>

Friday, May 04, 2007

AOL ad revenues rise

AOL’s decision to provide free content and features supported by advertising dollars has lost them paid subscribers, but increased advertising revenues. >>

Friday, May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers. >>

Thursday, May 03, 2007

Q1 profits double for ValueClick

Despite concerns about privacy and lead generation issues, profits for online lead generation site ValueClick doubled in the first quarter of 2007. Q1 revenue came in at nearly $157 million; EBITDA was $41 million, up 50% from 2006. >>

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