BizReport : Advertising

Advertising

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Monday, July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network. >>

Wednesday, July 04, 2007

Nielsen, Sony partner to track game usage

The Nielsen Company has inked a deal with Sony Computer Entertainment of America to create a new system for measuring what games people play and how often they play them. >>

Tuesday, July 03, 2007

U.K. online ad spending on the rise

Online advertising in the U.K. is significantly more developed than in any other European country reveals a new eMarketer report. >>

Tuesday, July 03, 2007

How to target the "indie" consumer

Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign and a well-executed but failed campaign. Research from Fuse Marketing could help you bring these indie users to your brand. >>

Monday, July 02, 2007

One-to-one marketing comes to display advertising

SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer. >>

Monday, July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense. >>

Friday, June 29, 2007

In-Game ads predicted to surpass $2 billion

In-game advertising will explode over the next five years according to a recent Parks Associates forecast. In 2006 US advertisers spent about $360 million on in-game ads; by 2012 forecasters expect that spend to grow to $2 billion. >>

Friday, June 29, 2007

Forecasters predict ad slowdown

Advertisers across the board will begin to spend less according to several spending forecasters. Television, radio, newspaper and even online ad networks will likely be impacted by the reduced spending. >>

Thursday, June 28, 2007

AOL Shortcuts makes coupons cool

Consumers will soon be able to efficiently and effortlessly take advantage of online coupons and spend them on- or offline with no clipping or printing. >>

Thursday, June 28, 2007

blinkx launches contextual ad platform for video

blinkx, the online video search engine, has launched a contextual ad platform that, they say, will do for video advertising what AdSense did for text-based advertising. >>

Wednesday, June 27, 2007

AdSense ad design turns a corner

Google AdSense has added a new feature for publishers to manipulate the design of their ads’ borders. >>

Wednesday, June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns. >>

Tuesday, June 26, 2007

Google and Yahoo lose out to Quigo

Time Inc. has teamed up with online advertising company Quigo to provide a performance-based ad platform for its online properties. >>

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