BizReport : Advertising

Advertising

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Friday, May 25, 2007

Most students ignorant of brand's country of origin

A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from. >>

Thursday, May 24, 2007

Greystripe secures $8.9M in funding

Greystripe, the ad-supported mobile game distributor, has secured significant funding led by Disney’s venture capital arm, Steamboat Ventures. >>

Thursday, May 24, 2007

Google pilots AdSense for Video

Google has launched a pilot program with a small group of publishers to test streaming video ads in their online video content. >>

Thursday, May 24, 2007

2006 a record year for online advertising

The latest Internet Advertising Revenue Report shows online advertising breaking records in both Q4 of 2006 and the year as a whole. In the U.S., online ad revenue reached $16.9 billion for the year. >>

Wednesday, May 23, 2007

IAB has a timetable for comScore, Nielsen audits

Several weeks ago comScore and Nielsen//Netratings, two of the largest online metrics firms, committed to audits by the Interactive Advertising Bureau (IAB). Now the IAB says they have a timetable for those audits and are moving forward. >>

Monday, May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites. >>

Friday, May 18, 2007

WPP snatches up 24/7 Real Media

Yahoo bought out Right Media, AOL snatched up AdTech and Google bought out DoubleClick. Add another media buyout to the list as WPP Group has purchased 24/7 Real Media. >>

Friday, May 18, 2007

aQuantive acquired by Microsoft for $6 billion

Microsoft announced Friday that it will acquire online advertising firm aQuantive Inc. for around $6 billion. >>

Friday, May 18, 2007

HBO allows legal sharing of video content

In a first for the U.S. movie channel, HBO will use the internet and viral marketing to spread the word about an upcoming new comedy series. >>

Thursday, May 17, 2007

Coupons Inc. acquires Boodle.com

Coupons Inc. announced its acquisition of Consumer Networks LLC and its coupon service, Boodle.com. >>

Thursday, May 17, 2007

Google patents in-game ad targeting methods

Just a few months after its purchase of Adscape Media, Google has filed a patent application detailing complex in-game ad targeting methods. >>

Thursday, May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females. >>

Wednesday, May 16, 2007

New online video advertising service launched

A new service overlaying contextual advertising on online videos has been launched this week. >>

Wednesday, May 16, 2007

MySpace announces introduction of branded channels

MySpace announced this week that they are launching branded channels alongside their traditional user-generated content. >>

Wednesday, May 16, 2007

More jobseekers go online

Forget newspapers for job leads. Those wanting to get a better paying job are looking online, and marketers should take note of the new trend. >>

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