BizReport : Advertising

Advertising

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Friday, April 13, 2007

British companies reaping benefits of SEO

A new report by market research firm e-Consultancy and Neutralize (*\*) has revealed that U.K. companies are reaping the benefits of paid search engine optimization. >>

Thursday, April 12, 2007

Monster to power broadcaster's job listings

Advertisers have another option when it comes to marketing on broadcast television websites: job listings. A new partnership will provide Monster.com job listings to Internet Broadcasting websites. >>

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Wednesday, April 11, 2007

Yahoo closing click-through-rate gap on Google

While Yahoo’s click-through rates for search ads have risen in recent months, Google’s have fallen, suggesting Panama is paying off. >>

Tuesday, April 10, 2007

What to consider when choosing an ad network

Recent surveys have pointed to the growth of online advertising in nearly every sector, but few have hit on how advertisers are increasing their spending. Very few are taking the do-it-yourself approach of buying direct from websites and publishers. >>

Tuesday, April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience. >>

Tuesday, April 10, 2007

Yahoo search ad descriptions to be shortened

From June this year, Yahoo will be setting a new cut-off point for the number of characters allowed in its search ad descriptions. Yahoo currently allows an ad entry with a maximum of 190 characters per ad, but this will be more than halved to 70 characters. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week. >>

Thursday, April 05, 2007

MSNBC.com launches brand campaign

For the first time ever, msnbc.com is launching a branding campaign to focus attention on its depth of news coverage and entertainment channels. >>

Thursday, April 05, 2007

DoubleClick launches advertising exchange

DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year. >>

Wednesday, April 04, 2007

XLNTads: Tapping creative consumers for advertising content

The consumer is king, and now consumers could be your ad agency too. Taking consumer-generated content and using it to promote brands is becoming more and more popular online. >>

Tuesday, April 03, 2007

Google, EchoStar to launch automated TV ad service

The rumor of Google's plan to enter the television advertising market seems to have legs. The company announced this week that they were entering into a deal with EchoStar Communications to launch an automated television ad service. >>

Tuesday, April 03, 2007

Compete.com launches new web metric

As the internet evolves, so must web metrics, and the most recent addition to the web measurement toolbox is “Attention”. >>

Monday, April 02, 2007

Study: Hispanics multitask online

A recent study from Yahoo and Simmons Market Research indicates that Hispanic Internet users are more tuned in than other demographic groups. >>

Monday, April 02, 2007

ZenithOptimedia announces revisions to global ad spend outlook

Online ad spending will overtake radio a year earlier than previously forecast, says ZenithOptimedia in today’s announcement, in which they revised their global ad spending outlook. >>

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