BizReport : Advertising

Advertising

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Tuesday, July 15, 2008

Yahoo, Turner partner for content, ads

Yahoo’s sports segments are getting a helping hand from Turner Broadcasting System, a cable network known for handling sports such as NASCAR, the NBA and golf. The deal will allow Turner to handle online advertising sales for the sports pages of Yahoo sites. For their part of the deal, Yahoo Sports will carry some programming from Turner websites. >>

Monday, July 14, 2008

Yahoo partners for in-game ads

Yahoo is increasing their reach into the gaming advertising arena. The search giant has entered into two partnerships to provide in-game ads. The partnerships are with DoubleFusion and NeoEdge. >>

Friday, July 11, 2008

Can VideoEgg crack video advertising?

The quest to find the best ways to advertise to online video viewers continues with VideoEgg stepping up to the mark and injecting a bit of fun into online advertising. >>

Friday, July 11, 2008

Do your ads cater to your overseas visitors?

U.S. websites have been doing little in the way of providing relevant advertising to their overseas visitors, potentially missing out on a great deal more ad revenue, reports the Wall Street Journal. >>

Friday, July 11, 2008

Halogen’s ad network to target affluent

A new advertising network could be the answer for brands seeking affluent consumers. Halogen Publishers has launched an online advertising network targeting affluent consumers. >>

Thursday, July 10, 2008

Search volume data added to AdWords keyword tool

Advertisers just got another valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool. >>

Thursday, July 10, 2008

AdGent enters exclusive deal with Telegraph Media Group

Telegraph Media Group, one of the largest publishers in the UK, has announced an exclusive advertising partnership with AdGent, an online advertising services company. The deal gives AdGent exclusive rights to represent TMG’s international advertising inventory. >>

Thursday, July 10, 2008

Study: Longer B-to-C Magazines Increase Engagement

Shorter isn’t necessarily better for customer geared magazines. According to a recent study from the Association of Publishing Agencies, Millward Brown and Royal Mail customer magazines around 36 pages in length are most appealing to consumers. >>

Wednesday, July 09, 2008

Advertising Perceptions: Online ad spend to rise, offline to fall

Marketing research company Advertising Perceptions has released the latest data from its survey of marketing executives into their planned ad spend over the next six months. >>

Wednesday, July 09, 2008

Americans spend more time watching TV, online and using mobile

Once upon a time it was thought that the Internet would eat away at television viewing. A new report from Nielsen shows that this isn’t the case and that Americans are actually watching more television than they were a year ago. >>

Wednesday, July 09, 2008

Interpublic: Search is slowing, Social is growing

Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off. >>

Tuesday, July 08, 2008

New AdJug partnerships announced

London-based AdJug has recently announced two new partnerships that will bring pinpoint accuracy to ad delivery across wider geographic locations. >>

Monday, July 07, 2008

Women rely on Internet for health information

Two out of three Internet users seek out health information online rather visit the doctor, according to a recent survey by Burst Media, and women are the most prolific searchers in this category. >>

Thursday, July 03, 2008

IAB releases revised ad unit and rich media guidelines

It’s time to debrief the production and creative teams – the Interactive Advertising Bureau has released revised ad unit and rich media guidelines. >>

Wednesday, July 02, 2008

Covario: Paid search increases 52% for Tech Brands

Paid search may be one of the oldest forms of online advertising but it isn't losing steam. According to new research from Covario, paid search revenue has increased 52% year over year. The study focused on technology brands. >>

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