BizReport : Advertising

Advertising

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Tuesday, January 30, 2007

Cingular, Priceline, Travelocity settle adware suit

Three big brands have settled a suit over the use of adware. Cingular.com, Priceline.com and Travelocity.com have agreed to pay fines imposed by New York State's attorney general. >>

Tuesday, January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>

Monday, January 29, 2007

Informa predicts 2012 online TV, video revenue to exceed $6 billion

By 2012 the North America could be the largest revenue-generating region of the globe. >>

Monday, January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers. >>

Monday, January 29, 2007

Telephia to provide customer data to Third Screen Media

In an effort to increase advertiser confidence, Telephia will begin providing research to Third Screen Media based on mobile users' data. The deal calls for Third Screen to provide access for Telephia's audience and demographic information to agency and publisher clients. >>

Friday, January 26, 2007

The new ad-serving platform, Vindico, offers more control to advertisers

Not to be left behind, Broadband Enterprises is setting up to launch their own ad-serving platform for videos and banners. The new program will compete with other platforms like Atlas, DoubleClick and aQuantive. >>

Friday, January 26, 2007

Ad revenue up 20% for MSN

Growth in display advertising helped push MSN over the $460 million mark in Q4, 2006. Q4 saw an increase of $77 million (20%) from display advertising over Q4 2005. >>

Friday, January 26, 2007

"Rocky Balboa" viral marketing campaign creates an email buzz

IncrediMail, designers of email software, is collaborating with MGM to create an online buzz for the release of the new Rocky movie. >>

Thursday, January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena. >>

Wednesday, January 24, 2007

MasterCard Launches Brit Awards '07 Viral Campaign

Mastercard has launched an online quiz game to promote its sponsorship of the upcoming Brit Awards in London. >>

Tuesday, January 23, 2007

Google Running Ads on Syndicated Music Videos

Watch Britney all day and Korn all night - if you find the right website. Google is expanding its test program of the video ad system to show online syndicated music videos from Sony and BMG music groups. >>

Tuesday, January 23, 2007

Richter Scales MySpace Security

MySpace is drawing itself up against one of the world’s top three spammers. >>

Tuesday, January 23, 2007

Bud.tv Stops Minors In Their Tracks

Not long after the Superbowl, Anheuser-Busch is set to launch a social networking site all of its own. >>

Monday, January 22, 2007

Google, Microsoft Take Aim on Rapid Growth

Trying to anticipate the growth of online advertising, Google and Microsoft say they are building new data centers. The centers will help them deal with the expected boom in online advertising over the next few years. Together, the two online giants are expected to spend about $1 billion. >>

Monday, January 22, 2007

Google, Adscape Media in Buyout Talks

First it was search marketing, then the possibility of an outdoor digital ad network, now it looks as if Google's next foray could be into in-game advertising. >>

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