BizReport : Advertising

Advertising

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Monday, March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Monday, March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Friday, March 02, 2007

SeeSaw offers digital billboard management tool

Marketers interested in using digital billboards - those signs outside of malls, on taxis, in major metropolitan areas or near the entrances of big-box stores - may get some help in managing their campaigns from a new provider. SeeSaw Networks is launching an advertising tool that will allow the purchase of ads and management of digital campaigns from one location. >>

Friday, March 02, 2007

Dada.net offers "Friend$" benefits

In an effort to monetize the thousands of blogs, social networking site Dada.net is partnering with Google to offer social networkers a way to make some cash from their blogs. >>

Friday, March 02, 2007

Advertisers can use new website for online ad production

A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency. >>

Friday, March 02, 2007

eBay expands its social circle

eBay has been doing a lot of social networking in recent months, in a bid to involve more teens in its auction site. >>

Friday, March 02, 2007

Google releases more click fraud data

Google has announced more information about just how much click fraud goes on throughout its network. >>

Thursday, March 01, 2007

Search, display to lead online ads past $60B

With strong growth in online display ads and paid search advertising, investment bank Jefferies & Co. is predicting that online advertising will surpass $60 billion by 2010. Last year, Jefferies & Co. predicted the online ad spend would reach only $54 billion by 2010. >>

Thursday, March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs. >>

Wednesday, February 28, 2007

Hispanic advertising to outpace general advertising

The Hispanic population has quickly grown to be the largest minority population in the United States, and as such the advertising market for the group is wide open. According to a recent study, advertising growth within the Hispanic population will outpace the general market by 2010. >>

Wednesday, February 28, 2007

Online TV viewers show sponsors the love

Viewers of online television shows aren't impatiently waiting for those sponsorships ads to end. According to a new study, sponsors have a stronger tie with online TV viewers than traditional TV viewers. >>

Wednesday, February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs. >>

Tuesday, February 27, 2007

TV stations not excited about Google's auctioning tool

Don't expect television stations to begin jumping for joy when Google's television ad auctioning tool becomes available. According to reports, executives are not thrilled that Google is encroaching on their area of expertise. >>

Tuesday, February 27, 2007

Report: Online ad spend will slow down this year

Most forecasts are expecting another huge gain for online advertising in 2007 as more consumers go online for news, information and great buys. eMarketer, while still in the middle of the forecasts, doesn't agree with that trend and is forecasting an overall advertising slowdown this year. >>

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