BizReport : Advertising

Advertising

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Friday, September 05, 2008

Report: Specific Media reaches more MVC's than competitors

What is an MVC and why should marketers care? Because MVC's are Most Valuable Consumers, the kind of consumers which marketers what to reach because they have money to spend and they aren't shy about buying products for themselves, family and friends. According to a recent report from Specific Media, their ad network reaches more MVCs than other ad networks. >>

Thursday, September 04, 2008

Ipsos Mendelsohn: Use mobile to target rich

The well off spend more time online than those with average and lower incomes, according to a new survey from Ipsos Mendelsohn, and the richer they get the more time they spend online. >>

Thursday, September 04, 2008

How to cash in on the mommy blogger craze

Rich media, specifically blogs, podcasts and video, are a great resource for marketers trying to reach the Mommy Market. According to a recent report from Marketing Sherpa moms, who spend more than $2 trillion each year and control more than three-quarters of household income, are most likely to become engaged with new media. >>

Thursday, September 04, 2008

How to increase sales in tough economic times

It is never more about the ad than when budgets get lean - like they are in the US right now. Retailers begin to wonder how to garner consumers' attention so they can get the most from ad campaigns. New research from E-Poll could help by pinpointing consumers attitudes about certain brands. This is especially important as we head into the busy holiday shopping season. >>

Wednesday, September 03, 2008

Storybids brings online video creators and advertisers together

Watchers of online video are irritated by interruptive advertising, and will take any opportunity they can to skip it. How can you, as advertisers, get your products in front of online video viewers without upsetting them? >>

Wednesday, September 03, 2008

Why the Boomer market is more important than ever

Gen X and Y and the Millenials may seem like the sexiest consumers for online marketers to target but according to a new report, they are not. Researchers have found that Boomers (those aged 40 - 59) are actually spending more money on themselves and on others than any other generation. This makes Boomers a key targeting point for marketers. >>

Tuesday, September 02, 2008

Six essentials for successful podcasting

Last year, around 18.5 million people in the U.S. listened to a podcast. This figure is predicted to rise significantly over the next few years as the iPod and various other portable devices continue to infiltrate daily routines. What can you do to ensure a top-class podcast production? >>

Friday, August 29, 2008

Broadband video: It's all about content

When it comes to online advertising, no two ads are alike and no two ad campaigns are. This leads to a lot of insecurity in the market, especially with new platforms popping up each year. For broadband video, there are definite rules to be followed. >>

Thursday, August 28, 2008

Study: Advertising networks can accelerate online sales

Online advertising networks could become a boost to etailers heading in to the busy holiday shopping season. According to a recent case study from Channel Intelligence, advertising networks can help to accelerate online sales; sometimes by as much as 50%. >>

Thursday, August 28, 2008

Russia's online audience is growing the fastest

If you're thinking of targeting a foreign audience, you may want to check on the Russians. According to the latest ComScore research, Russia has the fastest growing online audience in Europe. Of the more than 240 million European consumers online about 17.4 million are Russian; that is an increase of 27% year over year (YoY). >>

Wednesday, August 27, 2008

Report: '08 ad outlook dims, search outlook brightens

There is good news and bad news for online marketers. The bad? Another analytics firm has lowered their online advertising expectations for the year. The good? The outlook for the immediate future, meaning 2009, is brightening. Today, Carat, lowered their expectations for 2008 both globally and in the US; they now expect global ad spending to increase by about 5% and in the US to rise by only about 2%. >>

Tuesday, August 26, 2008

Will IE8 disrupt online advertising?

A new version of Microsoft’s Internet Explorer is soon to be released, and some advertisers fear a new privacy feature has the potential to be an ad blocker. What does the new feature do, and might it affect Internet advertising? >>

Tuesday, August 26, 2008

Why marketers should consider cause marketing

Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a recent report, charitable actions can lead consumers to action. >>

Monday, August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or manufacturing site, good for you. But, are you getting the most from those reviews? >>

Monday, August 25, 2008

Newsgator, National Geographic create co-branded widgets

A new puzzle widget has consumers logging on to play and marketers logging on to co-brad. The widgets, created by a partnership with Newsgator and National Geographic, feature a puzzle that consumers are going wild for; marketers have seen the amount of time consumers are spending and are co-branding the widgets to place on their own sites. >>

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