BizReport : Advertising

Advertising

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Monday, December 18, 2006

Search Marketing Costs Up

The cost to search marketers rose in Q3, according to new research from DoubleClick. Conversion rates also showed a slight increase. >>

Monday, December 18, 2006

More Shoppers, Larger Bills Drive Online Sales

Online retail revenue is up this holiday season, driven by both more shoppers and more money spent per buyer. According to one study, more than $12.42 billion has been spent online this season. >>

Monday, December 18, 2006

“Conversations” Put RSS Feeds in Ads

A public relations firm and an RSS feed aggregator have joined forces to produce a new “Hosted Conversations” branded ad unit. Edelman PR and Newsgator say, the ad units contain an RSS feed of blogs and comments related to the advertisers sponsoring the ad. >>

Friday, December 15, 2006

Online Display Ads on the Increase

Financial services advertisers are still the big guns in online display ads, but the numbers are increasing for other sectors as well. In November more than 259 billion display ads were run online. >>

Thursday, December 14, 2006

Survey: Productivity Linked With Technology

The general public may not be jumping the fence to mobile Internet access, but there is a population base that is quite comfortable in a mobile, online world. That population is the group mobile marketers need to access for the best results. >>

Wednesday, December 13, 2006

Online Video Audience Not Engaged

Movie downloads remain the least-watched genre of online video. Instead of long programming, 70% of online video users are watching short clips of sports and news. >>

Tuesday, December 12, 2006

Ingenio Set To Expand Pay-Per-Call Network

Pay-Per-Call service Ingenio is set to expand it’s Pay-Per-Call network to include a partnership with mobile search provider JumpTap. The partnership is the latest move in Ingenio’s effort to expand it’s presence in the mobile search world. >>

Tuesday, December 12, 2006

Cost Impeding U.S. Mobile Web Access

In the United States, a cell phone is still just a cell phone in most cases. A new study from IDC Research indicates nearly 40% of wireless subscribers feel online access is too expensive. >>

Friday, December 08, 2006

UK Out-Advertising U.S. Online

Online advertising grows year by year, but the fastest growth seems to have shifted away from the United States and into the United Kingdom. Online advertising in the UK is growing at about 40% per year. >>

Friday, December 08, 2006

In-Game Ad Network Launched

Its official: the world’s first in-game advertising network has launched. Set up to catch gamers while they are playing with targeted ads; the network could change how advertisers operate. >>

Thursday, December 07, 2006

Games, TV Lead Way For Mobile Entertainment

New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music. >>

Thursday, December 07, 2006

Study: Niche Ads Get More Attention

If you think simply buying a display ad on a popular website like MySpace is enough, think again. While ads on popular content sites do work, a new study indicates that ads on niche websites get more attention from users than ads placed on the most popular sites. >>

Thursday, December 07, 2006

ABCE Abandons Page Impression Metric

From January, 2007 ABC Electronic will use unique visitor statistics in place of page impressions. >>

Wednesday, December 06, 2006

Big Brands Slower to Convert Online

Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>

Wednesday, December 06, 2006

Remixing Right Media

Right Media is separating its auction type ad exchange program from its ad network in an effort to better service its customer base. The newly named Remix Media includes “data-enabled targeting and customized solutions” for the client base. >>

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