BizReport : Advertising

Advertising

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Monday, August 18, 2008

Microsoft Live Search Maps add 3 ad programs

Did you know that local search ads can be placed within Microsoft’s Live Search Maps? Two ad programs currently exist and one is in development, according to a recent post on the Virtual Earth blog. >>

Monday, August 18, 2008

B2B marketing increases on social nets

As a business marketing to a business, is there a better place to be than a social network, even if that social network is a niche area? According to a recent eMarketer report, social networks are increasing their profile among B2B marketers. The report finds that in 2008 nearly $40 million will be spent on social network advertising by B2B marketers. >>

Friday, August 15, 2008

comScore amends reporting of ad network reach

Starting with August 2008 data, comScore will make changes to the way in which it reports an ad network’s reach. The new data will reflect both “potential reach” and “actual reach”. >>

Friday, August 15, 2008

UK: TV ad spend static, online soars

In the U.K., online advertising spending overtook that spent on mainstream television advertising last year. The finding is among many revealed in a recently released report from Britain’s Office of Communications (OfCom). >>

Thursday, August 14, 2008

Global online video revenues to rocket

Global online video revenues are expected to almost quadruple from a projected $1.2bn this year, to $4.5bn by 2012, according to recent figures released by media research company In-Stat. Yet, a surprising number still prefer physical discs when purchasing movies or TV shows. >>

Thursday, August 14, 2008

Why marketers shouldn't ignore the widget craze

Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets even more important for marketers. Because so many consumers are using widgets, it makes sense to place ads or sponsor content in widgets. >>

Thursday, August 14, 2008

ScanScout, PointRoll partner for in-stream video solution

If you're interested in video advertising but aren't sure where to begin, check out the new partnership between PointRoll and ScanScout which gives marketers a suite of tools to use in distributing video ad content. PointRoll offers streaming video ads; ScanScout's video network allows marketers to target, optimize and deliver ads to consumers. >>

Thursday, August 14, 2008

Why SEO and PPC should have separate focus

As most marketers know, running different paid search campaigns to attract different demographics and geographies is standard practice; what many marketers don't realize is that paid search campaigns should also be changed for search engine optimization and pay per click campaigns. By optimizing different keywords for the two areas, marketers can get more bang for their buck. >>

Wednesday, August 13, 2008

Olympics help boost Chinese ad budgets

Over the next year, online and mobile will drive rapid growth in China’s advertising budgets, according to recent forecasts from GroupM. >>

Wednesday, August 13, 2008

Ad network use increases six-fold

A new report from the Interactive Advertising Bureau and Bain & Co. has found a six-fold increase in the use of ad networks in 2007, compared to the previous year. >>

Wednesday, August 13, 2008

DMA report reveals direct mail remains popular

Nearly half of British companies surveyed by the Direct Marketing Association used direct mail as their primary advertising channel, and most include it in their marketing plans. >>

Wednesday, August 13, 2008

Forecast: Look for online advertising to jump

Although the big four advertising categories - automotive, travel, finance and telecom - have all decreased their overall advertising spends, a recent forecast from Bernstein Research indicates that online advertising is about to hit an uptick. The report finds several signs pointing to a resurgence for online advertising throughout the remainder of 2008. >>

Tuesday, August 12, 2008

AOL.com super-sizes ad units

Advertising on AOL.com just got bigger. The Internet portal has become the first to offer skyscraper units that are almost double the size of the next largest ad unit being sold on the site. >>

Tuesday, August 12, 2008

Why Content Is Key For Video Ads

It is no secret that marketers are still trying to figure out exactly how to appeal to the new online video viewer. Are these entities just like television viewers? Do they want the same types of ads that blog readers want? Is there really a difference between how users engage site to site? Although there are no hard and fast rules - at least not yet - studies show that video viewers are different from television viewers. Which means marketers need to rethink their online video plans. >>

Tuesday, August 12, 2008

How to boost landing page response

Ask any experienced marketer and they will tell you - a landing page can make or break an online business. However, even though marketers know how important the landing page is, many still aren't sure how to optimize their landing pages and are therefore missing out on conversions. >>

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