BizReport : Advertising

Advertising

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Monday, August 04, 2008

IAB proposes video ad serving template

The Interactive Advertising Bureau (USA) has put forward a proposal that it says will standardize video ad serving communications to enable digital ad servers and digital video players to speak the same language. >>

Monday, August 04, 2008

Google tests in-game ad platform

If you had any questions about in-game advertising being truly viable, a new offering being tested by Google will likely ease those fears. The search and advertising giant is test-launching an in-game advertising platform: AdSense for Games. >>

Friday, August 01, 2008

Marchex launches local ad platform

Another agency is entering the local online advertising fray. This week Marchex announced the launch of their new local advertising platform which links online and call-based ads with local business pages. The business profile pages are branded micro sites which immediately give local merchants an online presence. >>

Wednesday, July 30, 2008

Nielsen embraces consumer personality profile mapping

Nielsen is adding consumer personality profile mapping to its Homescan Consumer Panel giving consumer packaged goods marketers the ability to track not only consumer purchasing habits, but the behaviors and personalities that drive those individuals to buy. >>

Wednesday, July 30, 2008

eBay launches international advertising division

eBay has previously done international ad deals, but only on an ad-hoc basis. eBay is now adding an international advertising division to manage advertisers’ text and display ad campaigns around the globe. >>

Wednesday, July 30, 2008

Survey: Coupon users are loyal consumers

With more than 35 million American consumers clipping coupons, more marketers and etailers are taking note and creating their own deals. Whether listing coupons with various distributors or creating their own on-site coupon codes for free shipping or other deals, marketers are making the most of a budget-conscious economy. A new survey finds this is coming at a great time because consumers are becoming loyal not just to brand but to pricing. >>

Tuesday, July 29, 2008

GamePro Media, Wikia strike an advertising deal

Online gaming hub Wikia, a web-hosting game service and content destination, and GamePro Media have entered into an agreement for advertising. Under the partnership, GamePro will handle all ad sales for the nearly 500,000 gaming pages in the Wikia network. >>

Tuesday, July 29, 2008

Readership Institute: Newspaper readership stabilizes

Newspapers may not be the same today as they were 20 years ago, but things are beginning to look better for newspaper publishers and advertisers, at least according to one report. According to a recent report from the Readership Institute at Northwestern University, print newspaper readership is beginning to stabilize. >>

Tuesday, July 29, 2008

Compete: Targeted ads great for travel sites

With the travel category heating up, now is a good time to consider advertising with a travel website. The key is to focus the ad campaign specifically for the travel industry according to a new report from metrics firm Compete, Inc. >>

Monday, July 28, 2008

European radio social site launches smart ads

Music social network Last.fm is giving advertisers the ability to create ads that can interact with the music a site visitor is listening to and serve up relevant music-related content tailored around their musical tastes. >>

Friday, July 25, 2008

Consumers find ads in long-form online video 'reasonable'

Advertising within online video is increasing, but what are consumer’s reactions to this intrusion? Ipsos Media CT has released results from their ongoing digital video tracking study which gives some insight into online video viewer attitudes toward video ads. >>

Friday, July 25, 2008

NeoEdge Networks intro's makegoods to online advertising

Another online network has turned to guaranteeing results to attract new business. Last month BzzAgent guaranteed impact with their word-of-mouth strategies, now ad network NeoEdge is guaranteeing ad performance. >>

Friday, July 25, 2008

Should you rethink your gaming mindset?

Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you think they are. >>

Friday, July 25, 2008

AdBrite opens to behavioral targeting

Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network. >>

Thursday, July 24, 2008

Intrusive ads (still) annoy consumers

Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. To that end, I've devised some top tips on how to make sure your visitors don't stick around. >>

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