http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2008 Fri, 25 Jul 2008 12:52:03 +0100 http://blogs.law.harvard.edu/tech/rss Advertising within online video is increasing, but what are consumer’s reactions to this intrusion? Ipsos Media CT has released results from their ongoing digital video tracking study which gives some insight into online video viewer attitudes toward video ads. ]]> http://www.bizreport.com/2008/07/consumers_find_ads_in_longform_online_video_reasonable.html http://www.bizreport.com/2008/07/consumers_find_ads_in_longform_online_video_reasonable.html Advertising Research online video video advertising Fri, 25 Jul 2008 12:52:03 +0100 Another online network has turned to guaranteeing results to attract new business. Last month BzzAgent guaranteed impact with their word-of-mouth strategies, now ad network NeoEdge is guaranteeing ad performance. ]]> http://www.bizreport.com/2008/07/neoedge_networks_intros_makegoods_to_online_advertising.html http://www.bizreport.com/2008/07/neoedge_networks_intros_makegoods_to_online_advertising.html Advertising Trends & Ideas makegood online advertising online games video games Fri, 25 Jul 2008 12:39:38 +0100 The summer travel season is here and more users in the US and Europe are embracing mobile mapping sites to help them find their way. According to a new report from comScore/M:Metrics, mobile map use increase 82% year over year (YoY) in the US and 49% YoY in Europe. ]]> http://www.bizreport.com/2008/07/report_mobile_maps_draw_in_users.html http://www.bizreport.com/2008/07/report_mobile_maps_draw_in_users.html Mobile Marketing mobile marketing Fri, 25 Jul 2008 03:33:59 +0100 Marketers are quickly jumping on the gaming bandwagon but if you aren't careful, you could be missing the boat - even if you're placing ads in-game. Why? Because according to experts at the OMMA Gaming session, gamers aren't who you think they are. ]]> http://www.bizreport.com/2008/07/should_you_rethink_your_gaming_mindset.html http://www.bizreport.com/2008/07/should_you_rethink_your_gaming_mindset.html Advertising Research Trends & Ideas game ads in-game advertising Fri, 25 Jul 2008 03:20:29 +0100 Online advertising network AdBrite has announced that marketers can now employ behavioral targeting across the 70,000 sites in the network. Combined with the Open Targeting Exchange, the technology gives marketers the chance to virtually choose which ads will be shown to which consumers and on which pages of the network. ]]> http://www.bizreport.com/2008/07/adbrite_opens_to_behavioral_targeting.html http://www.bizreport.com/2008/07/adbrite_opens_to_behavioral_targeting.html Advertising advertising network behavioral targeting online advertising Fri, 25 Jul 2008 03:05:02 +0100 The British are heading online to shop in ever increasing numbers, according to new figures from IMRG/Capgemini. Twenty percent of U.K. consumers now do their shopping on the Internet. ]]> http://www.bizreport.com/2008/07/1_in_5_shop_online_in_the_uk.html http://www.bizreport.com/2008/07/1_in_5_shop_online_in_the_uk.html E-commerce Research online retail online shopping U.K. Thu, 24 Jul 2008 13:39:00 +0100 don't stick around.]]> ]]> http://www.bizreport.com/2008/07/intrusive_ads_still_annoy_consumers.html http://www.bizreport.com/2008/07/intrusive_ads_still_annoy_consumers.html Advertising Research advertising format online advertising Thu, 24 Jul 2008 06:45:19 +0100 The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. ]]> http://www.bizreport.com/2008/07/whats_the_difference_between_gen_x_and_gen_y.html http://www.bizreport.com/2008/07/whats_the_difference_between_gen_x_and_gen_y.html Advertising Blogs & Content E-commerce Research Social Marketing Trends & Ideas digital technology Gen X Gen Y online shopping Thu, 24 Jul 2008 06:37:45 +0100 MySpace remains the king of the social networks with a nearly 72% market share, but close competitor Facebook isn’t giving up. According to a new report from Hitwise, US consumers continue to choose MySpace over other social nets but the trend is beginning to change. MySpace shows -6% growth from June 2007 through June 2008 which Facebook showed 40% year over year (YoY) growth. Hitwise reports that Facebook has a 16% market share. ]]> http://www.bizreport.com/2008/07/hitwise_myspace_leads_social_networks_but_facebook_is_growin.html http://www.bizreport.com/2008/07/hitwise_myspace_leads_social_networks_but_facebook_is_growin.html Social Marketing Facebook MySpace social marketing social networks Thu, 24 Jul 2008 04:10:59 +0100 Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. ]]> http://www.bizreport.com/2008/07/study_teens_buy_online_but_prefer_reality_to_the_virtual_wor.html http://www.bizreport.com/2008/07/study_teens_buy_online_but_prefer_reality_to_the_virtual_wor.html Advertising E-commerce Research Social Marketing Trends & Ideas ecommerce online advertising online research Thu, 24 Jul 2008 03:58:08 +0100 Forget display ads, paid search and even online video. A recent report from comScore indicates that branded websites are the #1 thing that will improve the marketing efforts of a brand. This doesn’t mean that display ads, video and paid search don’t have their place, however. All of these aspects improve the performance of a branded website in providing the consumer content, offers and information. ]]> http://www.bizreport.com/2008/07/comscore_branded_websites_increase_marketing_efforts.html http://www.bizreport.com/2008/07/comscore_branded_websites_increase_marketing_efforts.html Advertising brand awareness brand recall branded websites online marketing Thu, 24 Jul 2008 03:43:04 +0100 For how much longer will video stores be a feature in the mall? Not long if a recent CinemaNow survey is to be believed. ]]> http://www.bizreport.com/2008/07/downloads_killing_the_video_store.html http://www.bizreport.com/2008/07/downloads_killing_the_video_store.html Internet Research Trends & Ideas movie downloads online video Wed, 23 Jul 2008 16:08:15 +0100 Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. ]]> http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html http://www.bizreport.com/2008/07/dma_text_message_campaigns_most_successful.html Mobile Marketing Research marketing campaign mobile marketing text messaging Wed, 23 Jul 2008 14:54:07 +0100 Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people. ]]> http://www.bizreport.com/2008/07/google_aotearoa_launched.html http://www.bizreport.com/2008/07/google_aotearoa_launched.html Internet Search Marketing Trends & Ideas Google language Wed, 23 Jul 2008 14:21:55 +0100 According to a recent report from WPP’s Group M, interactive media will account for about 15% of the worldwide advertising spend by 2009. This is a nearly 50% increase over 2004. Interactive advertising is expected to remain the biggest source of ad revenue growth for the foreseeable future because marketers are turning away from traditional media in favor of the digital realm. ]]> http://www.bizreport.com/2008/07/groupm_interactive_media_spend_to_reach_15.html http://www.bizreport.com/2008/07/groupm_interactive_media_spend_to_reach_15.html Advertising display ads online advertising paid search Wed, 23 Jul 2008 05:06:44 +0100