http://www.bizreport.com/ News & Insight for Online Marketers en Copyright 2010 Fri, 19 Mar 2010 06:28:19 +0100 http://blogs.law.harvard.edu/tech/rss Online discounts are pulling Americans out of bricks and mortar stores that are selling their wares at regular prices, according to a new study from Kelton Research. http://www.bizreport.com/2010/03/flash_sales_draw_consumers_online.html http://www.bizreport.com/2010/03/flash_sales_draw_consumers_online.html Ecommerce Research bricks and mortar e-commerce flash sale online shopping research Fri, 19 Mar 2010 06:28:19 +0100 Need more bang from your advertising content buck? Forget about paying bloggers or badly thought-out advertorial copy. A new offering from x+1 gives marketers the ability to tag website content making the Internet a virtual company website filled with product information, tools and offers. http://www.bizreport.com/2010/03/x1_smart-tags_content_websites.html http://www.bizreport.com/2010/03/x1_smart-tags_content_websites.html Advertising Blogs & Content Ecommerce Trends & Ideas content monetization content tagging online advertising online content x+1 Fri, 19 Mar 2010 03:10:05 +0100 The Internet is a virtual agony aunt, according to a new survey of British youths which found that the vast majority of teens log on for advice and support instead of turning to their parents. http://www.bizreport.com/2010/03/teens_turn_to_tech_to_solve_personal_issues.html http://www.bizreport.com/2010/03/teens_turn_to_tech_to_solve_personal_issues.html Internet Research Trends & Ideas Internet trends Internet use youth Fri, 19 Mar 2010 02:59:38 +0100 How many etailers do you know who've built and quickly abandoned an eBay, Amazon or Etsy store? Too many to count? As an entrepreneur you've probably met even more of these failed etailers, but the problem probably wasn't lack of trying. It was likely lack of understanding how the storefront and consumer base work. A new tool from Channel Intelligence could help etailers better navigate and earn in virtual marketplaces through better performance. http://www.bizreport.com/2010/03/new_tool_helps_etailers_navigate_online_marketplaces.html http://www.bizreport.com/2010/03/new_tool_helps_etailers_navigate_online_marketplaces.html Ecommerce Trends & Ideas Channel Intelligence ecommerce online shopping online store online storefront Performance Marketplace Fri, 19 Mar 2010 02:48:24 +0100 When it comes to pharma marketing, health content and general information knowing the types of consumers looking for your specific information is the key to success. Because Consumer A may be looking for healthy vegetables for weight loss while Consumer B may be looking for natural ways to fight dementia. But, did you know that one demographic - specifically location - can be the one determining factor you need for targeting? http://www.bizreport.com/2010/03/what_you_need_to_know_about_health-conscious_consumers.html http://www.bizreport.com/2010/03/what_you_need_to_know_about_health-conscious_consumers.html Advertising Research health and beauty advertising NielsenWire pharma advertising pharma marketing Fri, 19 Mar 2010 02:31:12 +0100 If 2010 doesn't turn out to be the year of the mobile, it will certainly be the year of mobile research and forecasts. A new report from Chetan Sharma Consulting, for one of the world's largest app stores, Getjar, predicts an explosion in mobile apps over the coming two years. http://www.bizreport.com/2010/03/more_mobile_predictions_-_mobile_app_downloads_to_explode.html http://www.bizreport.com/2010/03/more_mobile_predictions_-_mobile_app_downloads_to_explode.html Mobile Marketing Research mobile apps mobile downloads mobile marketing Thu, 18 Mar 2010 10:40:49 +0100 It seems that those engaged with social media just can't keep their minds on everyday life if they feel there's a message that needs their attention. Bizarrely, some are even prepared to stop during an intimate moment to answer the call of social. http://www.bizreport.com/2010/03/retrevo_social_media_an_obsession_for_some.html http://www.bizreport.com/2010/03/retrevo_social_media_an_obsession_for_some.html Research Social Marketing Trends & Ideas consumer behavior consumer lifestyle mobile usage social media Thu, 18 Mar 2010 05:01:14 +0100 The mobile user-base continues to grow and is large enough to be analyzed to allow for segmentation of user behaviors and attitudes, and that is exactly what Experian Simmons has recently done. http://www.bizreport.com/2010/03/experian_segments_mobile_users_by_behaviorattitudes.html http://www.bizreport.com/2010/03/experian_segments_mobile_users_by_behaviorattitudes.html Mobile Marketing Research mobile marketing mobile users research Thu, 18 Mar 2010 04:49:56 +0100 Have you ever wondered how the keywords used by your competitors are doing? Wonder no more, thanks to the Keyword Competitor. The platform gives PPC marketers the ability to see what keywords competitors are using and how those keywords stack up against campaigns. The information is offered in real time, giving keyword advertisers a true glimpse of what consumers are and are not responding to. http://www.bizreport.com/2010/03/keyword_competitor_offers_daily_keyword_updates.html http://www.bizreport.com/2010/03/keyword_competitor_offers_daily_keyword_updates.html Research Search Marketing Trends & Ideas Keyword Competitor keyword search keyword strategy PPC campaign search marketing Thu, 18 Mar 2010 02:19:48 +0100 And, from the I-Didn't-Want-To-Hear-This section: there is a new malvertising strain which can infect consumer computers even if they don't click the infected link. Avast Antivirus identified the 'JS:Prontexti' malware straing this week; the virus is infecting display ads served by publishers and ad services including Google, Yahoo and Fox. http://www.bizreport.com/2010/03/avast_identifies_malvertising_strain.html http://www.bizreport.com/2010/03/avast_identifies_malvertising_strain.html Advertising Email Marketing Research Trends & Ideas Avast display ads email marketing malvertising malware MessageLabs spam Thu, 18 Mar 2010 02:17:17 +0100 Another reason for publishers to set up social media accounts: social networks are pushing more and more traffic upstream to news and content hubs. A new report from Hitwise analyst Heather Hopkins points out that Twitter's upstream traffic to news/content hubs has increased by more than 50% over the last year. http://www.bizreport.com/2010/03/twitter_pushing_upstream_news_content_-_just_barely.html http://www.bizreport.com/2010/03/twitter_pushing_upstream_news_content_-_just_barely.html Research Social Marketing Trends & Ideas Facebook Hitwise online content social content social marketing Twitter upstream traffic Thu, 18 Mar 2010 02:12:54 +0100 Mobile devices are changing the way consumers shop and price comparison website, Shopping.com, is right there with them enabling them to make informed purchasing decisions while on the move. http://www.bizreport.com/2010/03/price_comparison_website_launches_iphone_app.html http://www.bizreport.com/2010/03/price_comparison_website_launches_iphone_app.html Ecommerce Mobile Marketing Research e-commerce m-commerce mobile application mobile marketing online shopping price comparison Wed, 17 Mar 2010 10:32:16 +0100 Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. http://www.bizreport.com/2010/03/gen_y_to_lead_shopping_recovery.html http://www.bizreport.com/2010/03/gen_y_to_lead_shopping_recovery.html Ecommerce Research Trends & Ideas Baby Boomers consumer behavior consumer spending Generation X Generation Y Wed, 17 Mar 2010 09:58:19 +0100 Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results of their joint study point to one thing: rich media, especially video, lift brand recognition and recall as well as engagement figures. For marketers the takeaway is clear: video can help overcome even a sagging economy. http://www.bizreport.com/2010/03/comscore_videoegg_online_video_lifts_brand.html http://www.bizreport.com/2010/03/comscore_videoegg_online_video_lifts_brand.html Research Trends & Ideas Viral Marketing comScore online video rich media rich video video advertising VideoEgg viral marketing Wed, 17 Mar 2010 08:01:19 +0100 There is a new option for local online publishers: local coupons, gift certificates and deal options targeted to the local readership. The platform from Analog Analytics gives publishers and marketers the ability to connect on a local level with consumers to increase click throughs and engagement. http://www.bizreport.com/2010/03/analog_analytics_offers_hyper-local_options_for_advertisers.html http://www.bizreport.com/2010/03/analog_analytics_offers_hyper-local_options_for_advertisers.html Advertising Ecommerce Trends & Ideas Analog Analytics coupons local advertising local content local marketing Wed, 17 Mar 2010 05:12:29 +0100