BizReport : Blogs & Content

Blogs & Content

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Friday, March 19, 2010

X+1 smart-tags content, websites

Need more bang from your advertising content buck? Forget about paying bloggers or badly thought-out advertorial copy. A new offering from x+1 gives marketers the ability to tag website content making the Internet a virtual company website filled with product information, tools and offers. >>

Tuesday, March 16, 2010

Consumers won't pay for online news says survey

There is a lot of competition out there for online content, from professional journalism websites to user generated blogs. That is only one reason that, according to a recent survey, consumers are now unwilling to pay for online content. The Project for Excellence in Journalism released the results of their recent survey which shows that less that 20% of consumers are willing to pay for content, which is more bad news for publishing houses. >>

Friday, March 12, 2010

Consumers showing brand loyalty in video space

Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for marketers - as long as they are in the right place. Unfortunately, some may miss the boat because of consumers' loyalty to sports broadcasting brands. >>

Thursday, March 11, 2010

Want to stand out? Partner with a nonprofit for a cause

There has never been a better time for cause marketing. With consumers tightening their economic belts, ad spends getting chopped and more confusion over what does and doesn't work online, marketers are looking for every advantage. A new report from communications agency Cone finds that consumers are not only looking for causes to support but they are more likely to support the products of corporations who are supporting causes. >>

Thursday, March 11, 2010

User View: 97% of consumers research products online

Forget about direct mail or those :30 branded infomercials airing during daytime television. Consumers have changed how they research products: they are going online. According to new research from BIA/Kelsey Group 97% of consumers are now researching products and future purchases online. >>

Wednesday, March 10, 2010

Tips for better integrated marketing campaigns

Just as in real estate where location is key, in online marketing integration is becoming the new key. Marketers are finding that, rather than focusing only on keywords or video or email they need to integrate email with video and the social space to truly engage consumers. >>

Wednesday, March 10, 2010

ShareThis makes it simpler to find, monetize content

We're talking a lot about social marketing this week, in part because the social space is such a high-profile area for both marketers and consumers. As more consumers create accounts more marketers come into the social space. The problem with this is that the social space is now becoming cluttered with a lot of content and many messages are getting lost in the shuffle. How can you, as marketers, still be heard? >>

Tuesday, March 09, 2010

comScore: Olympic video pulls consumers online

The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo, NBC's Olympics site and ESPN were the big winners for February. >>

Monday, March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

Friday, March 05, 2010

Viewpoints adds blogs, content to community platform

A new tool from social media company Viewpoints Network gives brands the ability to add blogs and content publishing options to their websites; the suite further offers brands the ability to connect through reviews, ratings, discussion boards and other social tools. >>

Thursday, March 04, 2010

When it comes to content consumers aren't loyal

Content publishers already know: the public appetite for news and information is nearly insatiable. This is a good thing for publishers and advertisers with unique offerings. The problem is that when it comes to consuming that content, users aren't returning to 'favorite' hubs. Today's consumer isn't loyal to a single resource, be it online, print or broadcast, which means it is harder for advertisers to reach the fragmented audience. >>

Thursday, March 04, 2010

Translation Part II: The case for transcreation

When it comes to capturing a broader audience, most marketers are looking to international markets. Whether it is a Canadian brand launching in the US or a European brand looking into the South American market, there are language barriers that can harm not only a campaign but an overall brand. How can marketers make a solid push into a new market? Translation, translation, translation. >>

Thursday, March 04, 2010

140Proof adds Android, iPhone appvertising

Social ad solution 140Proof is rapidly expanding into the mobile and social space, this time with an appvertising platform. The ad solution is partnering with HootSuite to integrate targeted ads into iPhone and Google Android Apps. The ads are optimized according to users' individual interests. >>

Wednesday, March 03, 2010

Facebookers engage with broadcast media

Google News and Facebook may each be pushing traffic to traditional media, but when it comes to individual websites but it turns out that the two entities are actually sending traffic to very different segments. While Google News users primarily send traffic to print media, Facebook is sending more traffic to broadcasts entities. >>

Tuesday, March 02, 2010

Report: Consumers want local, mobile television

When it comes to consumers both inside and outside the large 3G networks, there is untapped potential for mobile marketers - if the video programming is there. A recent survey from Magid Media Labs found that mobile consumers want live, local mobile television. Many would even watch digital television feeds from a mobile device. >>

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