BizReport : Blogs & Content

Blogs & Content

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Tuesday, October 09, 2007

Internet top source of info for auto purchases

More people are prepared to purchase a vehicle online now than they were 6 years ago, according to Capgemini’s ninth annual global automotive study. >>

Friday, October 05, 2007

BrandTV makes sharing video simple

Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products. >>

Thursday, October 04, 2007

Test program allows users to buy from within ads

A new platform from Chitika, the leading blogger-driven merchandising/shopping network, could change the way online retailers approach advertising. Their platform would allow users a more interactive ad which could greatly increase the conversion rate of online ads. >>

Tuesday, October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them. >>

Monday, October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium. >>

Tuesday, September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers. >>

Monday, September 24, 2007

Influence of Internet on movie-goers

In June this year, Google and Nielsen joined forces to study the impact of the Internet on the movie-going public's decision making in the U.S. >>

Monday, September 24, 2007

AdWords moves landing page quality goalposts

Certain types of websites are unlikely to be able to achieve high scores for the quality of their landing pages after Google recently announced some AdWords changes. >>

Thursday, September 20, 2007

Google gets gadgets

Google is to provide advertisers and agencies with a more dynamic and imaginative way to interact with consumers. >>

Friday, September 14, 2007

comScore: Blog readers engage with food, clothing ads

Not all blog advertising is created - or watched - equally. According to a recent comScore report, blog readers are more likely to read and be affected by ads related to specific products like clothes and food. >>

Thursday, September 13, 2007

comScore introduces Conversational Media Report

Building a brand starts with, and continues to utilize, conversation. Now, comScore has introduced a way for marketers to measure the audience that conversational media attracts. >>

Wednesday, September 12, 2007

Why do users generate content?

What is it that motivates Internet users to create and display content for a website that doesn’t belong to them and for which they get no financial reward? >>

Wednesday, September 12, 2007

College students have a huge online video habit

The general population may just now be venturing into online video, but a recent report from SurveyU indicates that college students are consuming far more than the general population. A fact that marketers may want to capitalize on now - rather than later. >>

Friday, August 31, 2007

Three-quarters of U.S. youngsters have visited a blog

While a recent eMarketer study found that most British businesses don’t currently use blogs on a regular basis, new research by Synovate for MediaPost’s Marketing Daily is far more optimistic about the future of blogging in the U.S. >>

Wednesday, August 29, 2007

Businesses are under-utilizing blogs

Companies aren’t convinced that blogging is good for business and the number using them as part of their marketing mix is very low compared to traditional online tools. >>

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