BizReport : Blogs & Content

Blogs & Content

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Friday, November 24, 2006

Podcast Audience Increases

More users are downloading podcasts now than six months ago, but does the increase point to a new online marketing must? >>

Friday, November 24, 2006

Study: Online Video Influences Purchases

A new study from KnowledgeStorm and Universal McCann puts a new light on online video. According to the joint report, many IT professionals are relying on online video to make IT purchasing decisions. >>

Wednesday, November 22, 2006

Ford Driving to Digital

In their ongoing efforts to turn business around, Ford will outlay more money than ever on advertising in 2007. In addition to increasing the advertising budget, the automaker will also change where and how they advertise, according to insiders. >>

Tuesday, November 21, 2006

Study: Marketers Should Use Social Networking

A new study indicates users are beginning to better understand the limitations and strengths of social networks. Social media tools – RSS, podcasts and blogs – are growing in popularity with both users, and online marketers can use the same tools to increase revenue. >>

Monday, November 20, 2006

Online Video Ads Gain Popularity

With more than $410 million expected to be spent this year on online video advertising, experts in the industry are predicting that video spending will soon be on par with other forms of Internet advertising. >>

Monday, November 20, 2006

Tripmates Deals with TAN

Just in time for the North America’s rush to warmer climates, an advertising network and a travel social network have joined together. The Travel Ad Network (TAN) and Tripmates have struck a deal to connect social travel networkers with targeted travel ads. According to the deal, TAN will be the exclusive sales representative for all of Tripmates advertising inventory. >>

Friday, November 17, 2006

Blogger Turns Celebrity

Celebrities are becoming bloggers to market themselves better. And bloggers in reverse are turning into celebrities, or rather “cewebrities”. Amanda Congdon, the former host of Rocketboom.com – an online news vblog, has this week given an interview to Businessweek commenting on her new deals with ABC and HBO. >>

Friday, November 17, 2006

WebSideStory: Give Popularity A Try

Think you left peer pressure behind in high school? Think again. A new content publishing platform from WebSideStory is bringing popularity back by allowing the inclusion or exclusion of content based on visitor behavior. >>

Thursday, November 16, 2006

Online Video On Fast Track

Want to get your viral video in front of the most potential customers? Take it online. That is the result of a new study from eMarketer, which indicates online video advertising will grow 82% this year alone. >>

Wednesday, November 15, 2006

Reuters Partnering With Pluck

In a first-of-its-kind move, news syndication company Reuters will begin syndicating blogs. The partnership will join the news service with social media firm Pluck; along with the partnership, Reuters reportedly will invest in the firm. >>

Monday, November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could be made off of social networks. >>

Friday, November 10, 2006

Get Friendly With Those Bloggers – You Can Benefit

Generally bloggers are thought of as independent individuals commenting on the modern world. But a growing trend of offering them a financial incentive for covering certain products or services puts them in a whole new light. >>

Friday, November 10, 2006

Does Your Brand Measure Up?

A new reporting platform from NameProtect could tell you how your brand is being used online. Called the Brand Aware Report, it allows businesses without monitoring to view how the brand is perceived and treated online. >>

Friday, November 10, 2006

Are Social Networks Declining?

Despite indications that social networking is beginning to decline, it seems people continue to blog and visit social networking sites en masse. >>

Friday, November 10, 2006

Social Networks Susceptible to Phishing?

Phishing attacks aren’t just focusing on email any longer. The new threat could impact social networking sites, thereby attacking online marketers. >>

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