BizReport : Blogs & Content

Blogs & Content

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Thursday, May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>

Wednesday, May 07, 2008

IAB releases online video ad format compliance seal

The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>

Wednesday, May 07, 2008

How to optimize your site socially

Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>

Tuesday, May 06, 2008

New Nielsen tools help marketers manage brand

Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>

Monday, May 05, 2008

Survey: Marketers prefer own custom content

According to a recent survey from Junta42 Match and BtoB Magazine, marketers prefer to use in-house talent to create in-house copy. From company newsletters to intra-office information, the survey found that marketers are keeping this type of content creation in-house. >>

Friday, May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. >>

Friday, May 02, 2008

ADSDAQ Exchange could help publishers increase their reach

Content publishing is just the beginning of a successful online business. In order to reach more consumers, there has to be a buzz about the content and a reach into the consumer base. Enter a new offering from ContextWeb's ADSDAQ Exchange which purports to help publishers extend their reach for campaigns. >>

Friday, May 02, 2008

ScanScout, ClearSpring partner for viral video

ClearSpring Technologies, a widget company, and ScanScout, a leader in contextual in-video capabilities, have entered into a partnership that will make online video and video ad distribution much simpler. The partnership will give ScanScout network advertisers access to viral video distribution across social platforms like MySpace, Google, Yahoo and Facebook. >>

Thursday, May 01, 2008

LGBTs more receptive to blogs than heterosexuals

Gay and lesbian Internet users read more blogs than their heterosexual counterparts, according to a survey by Harris Interactive and Witeck-Combs Communications. >>

Wednesday, April 30, 2008

Branded Social Networks are next for Gannett, Meredith

Publishers may be all about the content but they are no longer only about the content. Publishing powerhouses Gannett and Meredith have tapped social platform Ripple6 to create branded social sites to go along with their existing publisher sites. >>

Tuesday, April 29, 2008

Gorilla Nation harnesses the mid-tail phenomena

If your website isn't the highest trafficked, you may wonder how to increase traffic without alienating the users currently logging on. A new suite of tools could help. This month, Gorilla Nation launched their new mid-tail set of tools to help websites which don't have the highest or the lowest traffic numbers. >>

Tuesday, April 29, 2008

Collarity, Next New Networks partner for behavioral targeting

Next New Networks, a online micro-television network, and behavioral targeting solution Collarity have partnered to provide targeted content and ads to consumers. The partnership offers targeted content across Next New Networks series of video sites. >>

Monday, April 28, 2008

WOM: Transparency is vital

British companies that abuse word of mouth techniques by falsely representing themselves as consumers to promote their products and services could soon find themselves embroiled in legal action. >>

Friday, April 25, 2008

More content partnerships available for the Marchex Network

With fresh content becoming more mandatory for websites each day, many sites - especially local business websites - are desperate for good content. The Marchex Network is hoping to solve some of those problems with new content partnerships for it's network of 150,000 local websites. >>

Thursday, April 24, 2008

24/7, 4 publishers launch online ad network

Another advertising network is making its way to online advertisers, this time focused on business to business traffic and sales. 24/7 Real Media is partnering with Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill to create the network. >>

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