BizReport : E-commerce

E-commerce

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Wednesday, January 23, 2008

Major game title ad-supported, free-to-play

In-game advertising gained momentum in 2007, and Electronic Arts have jumped on the bandwagon with the announcement of a major game title to be distributed as a free-to-play, ad-supported online game later this year. >>

Monday, January 21, 2008

Retailers in U.K. encouraged online

Recent figures released by IMRG and Capgemini show that online shopping in the U.K. soared by over 50 percent in 2007, growing its share of the British retail market to its largest ever. >>

Sunday, January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. >>

Saturday, January 19, 2008

Marketers to increase web analytics spend in 2008

Many businesses are planning to increase their web analytics budgets during 2008, most of which will be invested in training and staffing, according to a new study by the Web Analytics Association. >>

Thursday, January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year. >>

Thursday, January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers. >>

Wednesday, January 16, 2008

Grayboxx mixes up local search and user reviews

Earlier this week, local search website Grayboxx concluded its national trial period and launched their enhanced service nationwide, including all major U.S. cities. >>

Wednesday, January 16, 2008

Rising gas prices push consumers online

Retailers need to step up their direct-to-consumer operations as gas prices bite and consumers look for ways to save money, including shopping online. >>

Wednesday, January 16, 2008

Toolbar puts coupons at shoppers fingertips

If you want to attract more online shoppers, you want to give them a reason to shop online. The best reason is usually an offer - a percentage off, free shipping or a dollar off offer. Some shoppers will look for these offers for hours but a new tool could shave some of that "search" time - and bring more shoppers to your etailing site. >>

Tuesday, January 15, 2008

Consumers crave online CPG product information

Many consumers are actively searching for CPG product information online, according to a survey by lead-generation firm Prospectiv, but a surprisingly high number say they often cannot find the information they are seeking. >>

Tuesday, January 15, 2008

comScore: Holiday shopping season was "robust"

For France and the UK the holiday shopping season proved to have quite a few benefits for online retailers. According to the metrics firm the season peaked in the first half of December for most etailers. >>

Friday, January 11, 2008

MTV partners to create targeted online syndication

Syndicating written, audio and video content is becoming big business on the Internet. Now the MTV Networks are teaming up with several content creators to make syndication simpler - a good thing for content creators, distributors and advertisers. >>

Thursday, January 10, 2008

Americans buy more travel online than offline

Last year, more American travelers purchased their travel online than offline, according to a recent survey. >>

Thursday, January 10, 2008

BET launches African-American ad network

A new vertical ad network, launched this week by Black Entertainment Networks, will enable advertisers to more effectively target online urban and African-American communities. >>

Wednesday, January 09, 2008

Channel Intelligence, BazaarVoice bring reviews to marketers

Buzz can build big businesses, as many marketers have found. Social networks are one way to build buzz; user reviews are another. A new partnership between Channel Intelligence and BazaarVoice makes it easier for marketers to reach consumers through user reviews. >>

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