BizReport : E-commerce

E-commerce

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Tuesday, January 08, 2008

Usability checklist - now is the time

With the holiday period coming to a close it’s time for online retailers to take stock of the usability of their website and how it may have affected sales. >>

Tuesday, January 08, 2008

Rich media ad conversion rates in the spotlight

With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points. >>

Monday, January 07, 2008

Daytime audience for online marketers

The amount of time web users spend online during work hours is astonishing, and one wonders how any work gets done. But, for marketers, it’s an opportunity to target what is being called the “online at work” Internet population. >>

Monday, January 07, 2008

Online holiday spending increases 19%

As of December 27th, online holiday spending for 2007 had reached more than $27.9 billion, in increase of 19% over 2006 and an indication that more consumers are logging on more often to shop. >>

Friday, January 04, 2008

ForeSee: Online shopper satisfaction down

Online shoppers on both sides of the pond weren’t as happy with their experiences this year as they were in 2006, according to a couple of surveys recently carried out by ForeSee Results. >>

Friday, January 04, 2008

Online music downloads double

Music downloads in the U.K. doubled in the last week of 2007, a much larger increase than expected, the British Phonographic Industry revealed in a recent press release. >>

Thursday, January 03, 2008

Google Print Ads woo U.K. newspapers

British AdWords clients will soon get the opportunity to bid on ad placements in newspapers as Google enters talks with some of the U.K.’s publishers. >>

Thursday, January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008. >>

Friday, December 28, 2007

Online spending spikes during final holiday week

Having only a few days left to order gifts to arrive by Christmas day didn't stop shoppers from hitting the 'Net. Rather than hurrying off to the local mall, more shoppers logged on to the Internet to grab those last minute gifts. >>

Thursday, December 27, 2007

Coupons, offers may keep etailers seeing green

With the busy holiday season past and the big return season in full swing, etailers may not be feeling the pinch yet. But that could happen soon. According to a recent study from CoinStar and Kelton Research, many consumers will be feeling the post-holiday pinch in the coming weeks and will be cutting back on many luxuries. >>

Wednesday, December 26, 2007

MerchantCircle offers search to local advertisers

Local advertisers have a new outlet for online advertising. MerchantCircle, a network of local business with an online presence, has developed a suite of advertising platforms designed with local businesses in mind. >>

Friday, December 21, 2007

U.K. traffic to Google Checkout exceeds PayPal

The battle of the payment systems continues to rage in the U.K., as demonstrated by Hitwise’s recently gathered data. While the two major players are competitors, data shows that their traffic comes from rather different sources. >>

Friday, December 21, 2007

Online sales surge as delivery deadlines loom

Bricks and mortar stores may currently be working extra hard to attract shoppers in off the street, but online e-tailers saw a surge in online sales at the start of this week. >>

Thursday, December 20, 2007

Majority of online shoppers very satisfied with service

Online shoppers have, overall, been very happy with the customer support they received during the holiday shopping season this year, finds Nielsen Online. >>

Thursday, December 20, 2007

Rise in search for gift cards

Gift cards are becoming increasingly popular and acceptable which is just as well because, according to recent Hitwise figures, there are a lot of people searching for them online. >>

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