BizReport : E-commerce

E-commerce

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Thursday, December 20, 2007

Online shoppers turn to departmental sites and share their experiences

More shoppers are turning to online venues in 2007 but you may be surprised who is benefiting the most. Department store websites, according to a recent report from online analytics firm Cormetrics, have seen the largest growth year over year. Department store ecommerce sites grew 37% YoY. >>

Wednesday, December 19, 2007

Survey: 89% of consumers prefer online shopping

A recent survey from online retailer Safe Home Products sheds a little light on the increase in online shopping this holiday season. According to survey respondents 89% prefer online shopping over in-store shopping. >>

Tuesday, December 18, 2007

EBay tops e-tailer list in '07 holiday season

Forget about brick-and-mortar stores drawing in the most online shoppers. Most online shoppers are focused on online auctioneer EBay this holiday season, albeit by a slight margin. According to a new report from Nielsen//Netratings, the auction site is the most visited etailing hub for the week ending December 9th. >>

Monday, December 17, 2007

Paramount using transactional banner ads

Back in July, Tailgate launched a fully transactional web 2.0 banner ad system. It enables consumers to make a purchase by entering their credit card details directly into an interactive “transactional banner ad”. >>

Friday, December 14, 2007

Can commercial messages seep deeper into social?

Users of social networking sites may be coming round to the idea of commercialization if the results of a recent American Marketing Association survey are considered. >>

Friday, December 14, 2007

"Green Monday" sees ecommerce surge of $881 million

Black Friday, Cyber Monday and now Green Monday. These are the so-called Big Three; the days during the holiday shopping rush that will see the largest amounts of money spent. The term refers to the second Monday in December and it was certainly green this year - metrics firm comScore reports that $881 million (US) were spent on Green Monday 2007. >>

Thursday, December 13, 2007

Online shopper satisfaction levels up

Shoppers are more satisfied with their online holiday shopping experiences this year than they were in 2006, finds the latest ForeSee Results Holiday Retail Benchmark. >>

Wednesday, December 12, 2007

Brits break online spending record

British online shoppers broke records on Monday as lunchtime spending saw them part with the most money ever online in one minute, according to Retail Solutions. >>

Wednesday, December 12, 2007

Social shopping blogs taking off

Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online. >>

Wednesday, December 12, 2007

Online avenues help offline store performance

It appears the pre-holiday forecasts may have been mistaken. Before the full shopping rush hit, many online forecasts predicted that etailers and advertisers would see a decrease in online sales. With a Cyber Monday online shopping total of $4 billion, it appears those forecasts were wrong. >>

Wednesday, December 12, 2007

TrueTag tracks online sales

Do you ever wonder what consumers are actually buying on your website? A new offering from Channel Intelligence may keep you in the know, even more finalized sales figures are in for a particular season. >>

Monday, December 10, 2007

U.K. email response times up on 2006

The amount of time taken for companies to respond to email enquiries has risen in the last twelve months, according to new research carried out in the U.K. by Transversal, and consumers are finding it quicker to pick up the telephone. >>

Monday, December 10, 2007

Women more likely to impulse buy online

Online retailers should look at gender differences when it comes to the buying process, as differences between how U.S. men and women shop online are revealed in a new survey. >>

Monday, December 10, 2007

Nielsen: Parents talk products online

Before they head to a mall or department store to buy goodies for the kids' Christmas wish lists, parents are discussing those buys online. That is the word from a recent Nielsen//Netratings report, and is another indication that companies need to be in touch with the social applications on the web. >>

Friday, December 07, 2007

Holiday Dashboard allows marketers to predict shopping revenue

With Cyber Monday bringing in $4 billion online, many marketers are hopeful that a better holiday shopping season is afoot. I you're curious about how your online ad campaigns are performing so far this holiday season, look no farther that PM Digital's new Holiday Dashboard. The tool that tracks how campaigns are performing now and will even predict - based on prior years - how your revenue will shape up for this shopping season. >>

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