BizReport : E-commerce

E-commerce

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Friday, October 26, 2007

Email marketing continues to generate impressive ROI

Despite falling over the last couple of years, ROI from email marketing is still impressive. >>

Friday, October 26, 2007

Compete: iPhone is changing online shopping

The iPhone is having an interesting effect on online behaviors, from shopping to interaction. According to a recent report from Compete, Inc., indicates that iPhone users are less likely to cross-shop for other phones and are more likely to be technologically savvy. >>

Thursday, October 25, 2007

Guinness decides to hide, not broadcast, next ad campaign

Not only do you have to wait for a pint of Guinness to be poured, you now have to wait to see their ads, too. >>

Thursday, October 25, 2007

Shipping promotions most popular with online retailers

Free shipping, with conditions, is set to be the most popular promotion among online retailers this holiday season, found a study conducted by BizRate Research for Shop.org. >>

Wednesday, October 24, 2007

Social networks deliver traffic to British retail websites

Between December 2006 and September this year, Hitwise found a large increase in the number of visitors to retail websites that originated from social networks such as Bebo, Facebook and MySpace. >>

Wednesday, October 24, 2007

Report: Social networkers are shoppers, too

Social networkers aren't just trying to make friends online. They are also looking for good shopping deals, according to a recent comScore report. The report indicates that about 95% of "heavy" social network users also visited an etailing hub in August. >>

Wednesday, October 24, 2007

Hitwise: Summer retail traffic increased 10%

If the summer months are anything to gauge traffic by, it appears that ecommerce websites will have a great year. According to a new report from Hitwise, traffic to retail hubs increase 10% year over year during the summer months. >>

Tuesday, October 23, 2007

Search proves good route for CPG marketers

Significant numbers of consumers use the Internet to search for consumer packaged goods, found a new collaborative study by comScore, Yahoo, Proctor & Gamble and the Search Engine Marketing Professional Organization (SEMPO). >>

Tuesday, October 23, 2007

Hitwise to supply ecommerce data weekly

Hitwise has launched a new retail data center which will provide e-tailers with weekly updates on shopping trends. With the launch of the new data center, online marketers don't have to wait for monthly reports from metrics firms. >>

Tuesday, October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site? >>

Friday, October 19, 2007

Website usability slips for U.K. high street brands

Over half of the U.K.’s major high street brands are offering a poorer standard of online customer service, found usability consultancy Webcredible. >>

Friday, October 19, 2007

Social networking sites hard to monetize

Making money from social networking sites could be a lot harder than imagined and would be a real turn-off for users, according to a new study by Parks Associates. >>

Thursday, October 18, 2007

More consumers plan to buy online this holiday season

The number of consumers using the Internet to do their online shopping is forecast to be up slightly from last year, according to a recent National Retail Federation poll. >>

Wednesday, October 17, 2007

Half of leisure travelers book online

Online travel marketers need to pay attention to three distinct types of online travel booker, according to a recently released report from JupiterResearch. >>

Tuesday, October 16, 2007

U.K. e-business calls for tougher fraud penalties

Internet fraud is costing online business millions in lost revenue, and now U.K. e-tailers are calling on the government to issue tougher penalties to convicted cyber fraudsters. >>

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