BizReport : E-commerce

E-commerce

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Wednesday, November 14, 2007

Google nears launch of in-game ad beta test

With more people playing games than watching television, Google’s AdSense for Games’ boss believes there is an untapped audience out there who would gobble up ad-supported games. >>

Wednesday, November 14, 2007

Toys made in China off Christmas shopping lists

PriceGrabber.com’s latest Consumer Behavior Report throws up some interesting results for e-tailers, including an increased sensitivity to a product’s country of manufacture. >>

Wednesday, November 14, 2007

Gift cards are increasingly popular among Hispanics

E-tailers offering gift cards will likely see strong business this holiday season. According to recent reports, consumers expect to spend more on gift cards over the 2007 holiday season than in 2006. One report suggests that Hispanic consumers spend the most on gift cards. >>

Wednesday, November 14, 2007

British SMEs underutilize Internet

Despite reports predicting the U.K. to be Europe’s most lucrative online market by 2011, many SMEs still don’t understand the power of the Internet and some aren’t even connected. >>

Wednesday, November 14, 2007

European holiday spend will grow fastest online

In the UK, France and Germany, total spending during the upcoming holiday season will show a slight increase. However, according to a recent survey by comScore, online spending will show much stronger growth. >>

Tuesday, November 13, 2007

The rise of the social researcher

A new study of social shopping has been released by the e-tailing group and PowerReviews in which they uncover a new breed of online shopper – the Social Researcher. >>

Friday, November 09, 2007

Report: shopping heats up in European regions

September may be two and a half months from Christmas but that didn't keep shoppers away from their favorite etailing hubs. According to recent reports from comScore, ecommerce sites saw seasonal increases in traffic as shoppers headed back to school and began thinking about the upcoming holiday season. >>

Thursday, November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. >>

Thursday, November 08, 2007

Online advertising spend forecasts revised

The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there’s a downward turn. >>

Thursday, November 08, 2007

US shoppers turn to comparison shopping engines

Rather than solely relying on an online ad campaign, e-tailers may benefit this holiday shopping season from comparison shopping engine results. According to a new report from Hitwise, traffic to comparison shopping engines increased 13% year over year. >>

Wednesday, November 07, 2007

NRF forecasts modest holiday shopping growth

Consumers plan to spend more this holiday season than in 2006, but they won't break any banks. According to the holiday forecast from the National Retail Federation (NRF) holiday sales will gain only about 4%. >>

Wednesday, November 07, 2007

Growing number of merchants choose PPC

Pay-per-click (PPC) marketing may not be as buzzworthy as mobile or social marketing, but large numbers of merchants continue to push more ad dollars into PPC. According to The 2nd Annual Pay Per Click Stress Survey about 65% of the merchants surveyed have been using PPC ad platforms for three or more years. >>

Tuesday, November 06, 2007

Number of American Internet users continues to rise

In the last seven years the number of American adults on the Internet has grown substantially, with a 10 percent increase in the past twelve months. >>

Monday, November 05, 2007

MySpace to announce new ad platform

The MySpace business model continues to evolve, and today the social networking site is due to announce a new advertising platform to allow better targeting of MySpace members. >>

Monday, November 05, 2007

Youth to spend 10% more this holiday season

E-tailers may want to pay a bit more attention to the youth market in this upcoming holiday shopping season, and they shouldn't wait until the last minute. That is because according to a report from Youth Trends, youths will spend about 10% more this holiday season than in 2006. >>

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