BizReport : E-commerce

E-commerce

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Thursday, September 18, 2008

Can anonymous information increase your bottom line?

A new venture, called BlueKai, is betting anonymous shopping information can help etailers across the World Wide Web. Launched this week, the data exchange forms partnerships with data sellers to distribute anonymous shopping behaviors and data that will - hopefully - drive better monetization of websites. >>

Thursday, September 18, 2008

Millennials – Marketing to a new generation

Typically aged between 13 and 29, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation? >>

Wednesday, September 17, 2008

Shopatron launches ecommerce solution

In this troubling economy, many etailers are considering costly upgrades to their existing online hubs; upgrades that could set them back because consumers aren't buying as many goods. A new solution from Shopatron could change that by offering etailers the ability to offer real time information without costly upgrades. >>

Friday, September 12, 2008

IMRG: British shoppers prepare to go online for Xmas gifts

The rush of reports about consumer shopping behaviors in the run up to Christmas has begun. The most recent, from the Interactive Media in Retail Group, found that almost 80% of Brits intend to shop for seasonal gifts online. >>

Friday, September 12, 2008

Are you getting the best payment processing deal?

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren’t which has led to the launch of a comparison-shopping website for B2B financial services. >>

Thursday, September 11, 2008

Affiliate sales and budgets in decline

British marketers are spending less on affiliate marketing, reports E-consultancy, and sales via the channel have declined from last year. >>

Thursday, September 11, 2008

A vintage year for Amazon?

At the start of the year, rumors appeared in the press that Amazon might be making a strategic move into wine sales in the U.S. after the online giant was seen to be recruiting a senior wine buyer. Recent wine industry reports indicate that Amazon is now a lot further down the line. >>

Wednesday, September 10, 2008

Can an opt-out plan increase your profile?

To comply with email best practices and CAN-SPAM legislation, email marketers must have an opt-out policy. But, is there more than you can do than send a simple "You've Been Unsubscribed" message? Of course there is, but there are rules to optimizing opt-out messages just like there are rules for regular email campaigns. >>

Tuesday, September 09, 2008

ShopAds meld e-commerce with display advertising

Banner blindness is driving advertisers to come up with more creative ways of engaging consumers and making a sale. A new product from Adgregate Markets aims to bring e-commerce to display advertising to encourage just that. >>

Monday, September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report companies with influencer programs have a higher rate of loyalty. >>

Friday, September 05, 2008

MerchantCircle launches B2B solution for local marketers

When the economy turns, local businesses are usually the hardest hit. Because local stores can't compete with big-box store discounts or because many of their suppliers simply go out of business, it is important to keep those communication lines open. To help local businesses through, MerchantCircle has launched a B2B solution which connects local businesses with national brands. >>

Friday, September 05, 2008

Report: Specific Media reaches more MVC's than competitors

What is an MVC and why should marketers care? Because MVC's are Most Valuable Consumers, the kind of consumers which marketers what to reach because they have money to spend and they aren't shy about buying products for themselves, family and friends. According to a recent report from Specific Media, their ad network reaches more MVCs than other ad networks. >>

Friday, September 05, 2008

Study: Willingness to buy is most important factor

Forget about launching an innovative video campaign, dreaming up tie-in offers to draw print readers or television viewers to the web. According to a recent study from Lockard & Wechsler Direct, all of the fancy ad mechanics in the world won't increase the ROI of holiday campaigns. To do that, marketers must first create a willingness to buy - read spend - in the consumer. >>

Thursday, September 04, 2008

Optimost's technology could increase site optimization

Every etailer knows that to truly engage the online consumer, landing pages have to be optimized. But what about the rest of our website? Does that matter as much as the landing page? Of course it does; but how do etailers optimize an entire site? >>

Wednesday, September 03, 2008

ComScore: All consumers are cutting back

The US economy has even more people worried according to a new report from comScore. The study indicates that all consumer segments are cutting back on new purchases because of inflation and the housing crisis. >>

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