BizReport : E-commerce

E-commerce

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Friday, August 29, 2008

Tight budgets push Americans online for travel information

Now may be the time to push those bargain basement deals by advertising on travel websites. That, according to a recent comScore report which shows that consumers are increasing their trafficking of online travel and information sites as the search for the best travel deals. >>

Thursday, August 28, 2008

U.S. business-to-business marketers boosting overseas budgets

Over half of U.S. business-to-business marketers are anticipating increases in their overseas marketing budgets, according to a recent online survey conducted by BtoB. >>

Thursday, August 28, 2008

CheckFree: Security no longer main barrier to online banking

Security concerns among online Americans are fading and more are willing to go online to perform everyday banking and bill payment activities. In fact, three-quarters of online Americans now do so online, according to a new survey from bill payments technology provider, Checkfree. >>

Thursday, August 28, 2008

Study: Advertising networks can accelerate online sales

Online advertising networks could become a boost to etailers heading in to the busy holiday shopping season. According to a recent case study from Channel Intelligence, advertising networks can help to accelerate online sales; sometimes by as much as 50%. >>

Wednesday, August 27, 2008

Online leisure travel market grows, bookings drop

While eMarketer forecasts the U.S. online leisure travel market is set to grow over the next four years, the research firm also notes that the number of travelers booking online is dropping. Is this a result of the current economic climate or are online travel agents’ sites to blame? >>

Monday, August 25, 2008

Are you getting the most from product reviews?

Product reviews are an increasingly important form of online advertising. From manufacturers offering product reviews to actual peer-to-peer review websites, consumers are talking about what they like and dislike about products. If you've launched product reviews on your ecommerce or manufacturing site, good for you. But, are you getting the most from those reviews? >>

Monday, August 25, 2008

Women go online to research new homes

Women lead the way when it comes to researching property to buy online, according to a recent U.S. survey conducted by the National Polling Service on behalf of Obeo.com, and they desire as much visual input from real estate websites as they can get. >>

Friday, August 22, 2008

Study: Consumers still spending less

To get the most out of this strange economic year in the US, marketers are going to have to beef up their strategy. That may as well be the tagline of a recent Deloitte study, which indicates that consumers continue to spend less even as marketers are hoping the back-to-school rush will brighten their bottom lines. >>

Thursday, August 21, 2008

Multi-channel retailers holding back online

Multi-channel retailers are holding back on investing in online technology, finds a new report from Retail Systems Research (RSR). “Playing well with others: E-commerce’s evolving role in the customer experience” found that store-based retailers have little understanding of how consumers use e-commerce. >>

Wednesday, August 20, 2008

Exelate launches optimization lab for publishers

Targeting ads is absolutely necessary for online marketers; without targeting, studies have shown that ads can fall on deaf ears or blind eyes. The problem? Some marketers still aren't sure how to target their client base or how to best use the information provided by consumers to increase the ROI of campaigns. Enter eXelate's optimization lab, touted to help publishers and advertising networks optimize their targeting abilities. >>

Wednesday, August 20, 2008

Krillion broadens local search, in-store pick up platform

If you think your local store can't harness the power of the Internet, think again. Local search engine Krillion is taking local search to the next level by allowing consumers to shop for goods online yet pick them up locally. Since opening with service to electronics, the company has broadened its reach by adding 96 new product categories - and giving local merchants another online avenue. >>

Tuesday, August 19, 2008

A picture is worth many search terms

Sometimes words are not enough and online consumers want to shop with their eyes, much as they do offline. A virtual search and browse company is harnessing the power of images and becoming popular with major media brands across the globe. >>

Tuesday, August 19, 2008

Study: To increase sales, target teachers

As kids head back to school and parents heave a sigh of relief, teachers are in a different state. The shopping state. According to a recent report from MDR, teachers are likely to be well-traveled, to purchase the latest high-tech gadgets and are brand loyal. All of these make teachers a good target for most marketers. >>

Monday, August 18, 2008

Is a micro-site good for business?

A website is a website is a website, right? Not really. The best websites out there do two basic things: provide content surrounding the product while enhancing the brand. A new offering from MerchantCircle allows businesses of all sizes to create an online presence virtually in an instant. >>

Tuesday, August 12, 2008

How to boost landing page response

Ask any experienced marketer and they will tell you - a landing page can make or break an online business. However, even though marketers know how important the landing page is, many still aren't sure how to optimize their landing pages and are therefore missing out on conversions. >>

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