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Friday, May 18, 2007
American Airlines enhances eShopping Mall
Following a revamp of its online award booking service, American Airlines has improved its AAdvantage eShopping mall to make it easier for members to earn miles. >>
Thursday, May 17, 2007
Coupons Inc. acquires Boodle.com
Coupons Inc. announced its acquisition of Consumer Networks LLC and its coupon service, Boodle.com. >>
Friday, May 11, 2007
U.S. small businesses favor email marketing for Mother's Day
New survey results from email marketing firm Constant Contact shows many U.S. small businesses predict a busy Mother’s Day period and will concentrate marketing efforts online. >>
Wednesday, May 09, 2007
Children help moms with online shopping
Results from a study of children between the ages of 8-14 years old show that children are helping their parents with a variety of online chores, including shopping. >>
Wednesday, May 09, 2007
A third of U.K. firms ignoring consumer emails
Many U.K. businesses aren’t responding to customer emails fast enough, and some are ignoring them altogether. >>
Monday, May 07, 2007
Consumers research products online, buy offline
A report to be released by Forrester Research later this week reveals that most consumers are researching online, but buying offline. >>
Wednesday, May 02, 2007
Out-of-home media spend is up 27%
According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>
Monday, April 30, 2007
Online travel consumers prefer user-generated content
Consumers want travel brands to embrace consumer generated reviews, and in response travel innovators are transforming their web presence into social platforms. >>
Monday, April 30, 2007
Google, Intel create marketing toolkit
Tech giants Intel and Google have teamed up to create a virtual marketing storefront. The new platform is said to be aimed at helping small businesses get a better foothold in the online world. >>
Friday, April 27, 2007
More consumers paying bills online
Online bill payments have exceeded payments by check for the first time, according to a new survey by Harris Interactive and the Marketing Workshop. >>
Thursday, April 26, 2007
QVC.com's customers embrace rating and review feature
Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>
Thursday, April 19, 2007
American Politicians may end tax-free e-commerce
E-Tailers may soon have a new obstacle to cross: taxing the Internet. Several United States senators and governors are teaming up on an initiative that would require online stores to charge sales tax on out-of-state purchases. >>
Thursday, April 19, 2007
IAC plans ethnic website to cater for all U.S. blacks
Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>
Wednesday, April 18, 2007
Coke is Second Life's newest corporate customer
Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life. >>
Tuesday, April 17, 2007
More online stores offering non-traditional payment methods
Slowly, but surely, online stores are beginning to offer non-traditional methods of payments on their websites. >>
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