BizReport : E-commerce

E-commerce

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Monday, February 12, 2007

Google accused of supporting film pirates

A group of media companies is accusing Google of favoring sites that offer illegal movie downloads. >>

Friday, February 09, 2007

Businesses overlook importance of securing social network domains

Have you grabbed your domain name on any of the social networking sites, such as MySpace? No? You may be too late. >>

Friday, February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI). >>

Thursday, February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Thursday, February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets. >>

Thursday, February 08, 2007

Web traffic rose during Super Bowl with clear calls to action

Real-time tracking by Akamai shows much web interest was generated as a result of integrated broadcast and online advertising campaigns. >>

Wednesday, February 07, 2007

Hollywood supports Wal-Mart's move into the movie download business

Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money. >>

Wednesday, February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>

Wednesday, February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report. >>

Friday, February 02, 2007

Retirees in the U.K. spending more free time online

British pensioners are embracing the internet and incorporating it into their daily lives. >>

Thursday, February 01, 2007

Do offline seasonal changes impact online shopping?

The short answer is yes, according to a new study from Marketing Experiments. The long answer is only if you know how to take advantage of those fluctuations. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Thursday, February 01, 2007

Online clothing sales doing a roaring trade in the U.K.

Despite its disadvantages over bricks and mortar, online clothes shopping in the U.K. has exceeded the $2.5 billion mark. >>

Thursday, February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>

Wednesday, January 31, 2007

Click fraud up in Q4, 2006

New research from Click Forensics indicates an upswing in click fraud as 2006 came to a close. According to their study, click fraud reached 14.2% in Q4. >>

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