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Wednesday, January 31, 2007
Should companies tell consumers when their net usage is being tracked?
In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities. >>
Wednesday, January 31, 2007
More affiliate marketing managers see higher conversion rates in 2006.
The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels. >>
Tuesday, January 30, 2007
Google, Microsoft sites on France's "favorites" list
Shopping websites are becoming more popular in France, but still the big draws continue to be Google, Microsoft and France telecom sites according to new research from comScore. >>
Tuesday, January 30, 2007
Cingular, Priceline, Travelocity settle adware suit
Three big brands have settled a suit over the use of adware. Cingular.com, Priceline.com and Travelocity.com have agreed to pay fines imposed by New York State's attorney general. >>
Tuesday, January 30, 2007
UK puts new email regulation in effect
In an effort to cut down on spam and to weed out spamming companies, the UK has placed new regulations on email communications. At the start of the new year, the UK Companies Act Amendments of 2006 went into effect, with requirements similar to the US CAN-SPAM act. >>
Tuesday, January 30, 2007
Report finds mail renderability key to response rate
When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>
Monday, January 29, 2007
Informa predicts 2012 online TV, video revenue to exceed $6 billion
By 2012 the North America could be the largest revenue-generating region of the globe. >>
Monday, January 29, 2007
Microsoft plans on challenging the high credit card fees
Microsoft could be a threat to credit cards and the saviour of small businesses, if Bill Gates' vision of an online payment system comes to fruition. >>
Monday, January 29, 2007
Google, UK's most visited
If there’s an internet ranking to be done, Google is sure to be near the top. comScore’s World Metrix findings for the top U.K. Internet properties is no different. >>
Tuesday, January 23, 2007
Bud.tv Stops Minors In Their Tracks
Not long after the Superbowl, Anheuser-Busch is set to launch a social networking site all of its own. >>
Monday, January 22, 2007
Euro Surfers Spend Time & Money Online
With the largest percentage penetration of broadband in the world, the Europeans are embracing the internet and online shopping. >>
Monday, January 22, 2007
Boost Revenue Using Transactional Emails
Transactional emails are an essential part of a customer contact strategy, and many marketers aren’t utilising them to best effect. >>
Thursday, January 18, 2007
Microsoft's Targeting Features to Predict Behavior
Microsoft is nearly ready to unveil their new adCenter model, hoping the new capabilities will help gain ground in the war over keywords. On Wednesday they previewed one new feature that boasts the ability to predict behavior, keyword performance and traffic. >>
Thursday, January 18, 2007
Online Shoppers Dislike Forms and Hidden Charges
Online shoppers don't like form filling and last minute monetary suprises. >>
Thursday, January 18, 2007
Online Payments Via... Google?
Google could literally be about to give PayPal a run for its money. Rumor has it that Google Checkout is being pushed into the limelight with bloggers reporting that Google has now put a prominent link to the service on its main search page. >>
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