BizReport : E-commerce

E-commerce

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Friday, August 08, 2008

Report: Online campaigns, research influence in-store sales

Here is one more reason to advertise online: kids getting ready for the back-to-school rush are shopping online. Although this doesn't translate to online sales, it does translate to in-store sales. According to a new report from Performics, teens are shopping online and influencing their parents' in-store purchases. >>

Wednesday, August 06, 2008

How to get the most from comparison shopping engines

Comparison shopping engines (CSE's) have become a huge buzzword for etailers across the globe. These engines take the most economical price points from merchants in their networks so that consumers can easily find the best deals. However, some merchants within the networks aren't seeing great results; they need to optimize their CSE profiles. >>

Tuesday, August 05, 2008

Gartner: Marketers must acknowledge Gen V

Marketers have another demographic to monitor and target thanks to the Internet. The new group defies all other traditional demographics with a unique blending of attitudes, interests and general behavior. >>

Friday, August 01, 2008

Channel Intelligence, buySafe partner for retailing opportunity

Retailers taking part in the Channel Intelligence SellCast program will get a bit more of a boost with consumers thanks to a partnership with the buySafe network. The partnership gives retailers the ability to list their products within buySafe's Bonded Shopping Network, an online advertising network that connects online shoppers with merchants. >>

Friday, August 01, 2008

ShopLocal: In-store sales up thanks to online efforts

At the fourth annual ShopLocal Summit, the company along with PointRoll pointed out a few trends that ecommerce providers should take heed off. The biggest trend is that in-store sales are still being largely impacted by online campaigns. Whether in the form of an online store giving item availability, discounts and coupons or product information, it seems that consumers are looking online before heading to their favorite stores. >>

Wednesday, July 30, 2008

eBay launches international advertising division

eBay has previously done international ad deals, but only on an ad-hoc basis. eBay is now adding an international advertising division to manage advertisers’ text and display ad campaigns around the globe. >>

Wednesday, July 30, 2008

Survey: Coupon users are loyal consumers

With more than 35 million American consumers clipping coupons, more marketers and etailers are taking note and creating their own deals. Whether listing coupons with various distributors or creating their own on-site coupon codes for free shipping or other deals, marketers are making the most of a budget-conscious economy. A new survey finds this is coming at a great time because consumers are becoming loyal not just to brand but to pricing. >>

Tuesday, July 29, 2008

Bazaarvoice's 'Stories' extends consumer engagement

The human race has always told stories, and the online generation is taking theirs to the Internet in many forms. Blogs, social networks and online video are all being used to communicate online. Bazaarvoice has launched a new product that extends online storytelling and merges it with marketing to give new strength to word of mouth. >>

Thursday, July 24, 2008

1 in 5 shop online in the U.K.

The British are heading online to shop in ever increasing numbers, according to new figures from IMRG/Capgemini. Twenty percent of U.K. consumers now do their shopping on the Internet. >>

Thursday, July 24, 2008

What's the difference between Gen X and Gen Y?

The differences between Gen X and Gen Y’s use of digital technology have been made a little clearer, thanks to a recently released report from Forrester Research. The new insights should help marketers play the advertising generation game. >>

Thursday, July 24, 2008

Study: Teens buy online but prefer reality to the virtual world

Virtual worlds may be garnering a lot of headlines across the US, but according to at least one report, these headlines may be a bit premature - at least for the teen segment. According to a new report from OTX and The Intelligence Group, teens actually prefer real world interaction to the virtual worlds offered online. >>

Wednesday, July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that online strategies are linked closely to offline retail dollars. >>

Tuesday, July 22, 2008

JupiterResearch: Serious sports fans online

Serious sports fans are a lucrative online audience, according to a new report released this week by JupiterResearch. >>

Monday, July 21, 2008

Coupons: Paper used more than pixels

Coupons are currently popular with households of all types across the U.S. in an economy where consumers are feeling the pinch. Many are turning to the Internet for discounts, but while coupon-clicking is more popular today than ever before, paper remains more popular than pixels. >>

Monday, July 21, 2008

e-bit: Brazil's e-commerce revenues quadruple

The majority of Brazil’s population isn’t online, but those that do have a connection are making the most of it, much to the delight of online retailers. >>

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