BizReport : E-commerce

E-commerce

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Wednesday, May 28, 2008

Are ecommerce marketers taking full advantage of metrics?

According to one report, the answer to that question is a resounding no. A recent report from Marketing Sherpa indicates that ecommerce marketers are not taking full advantage of tools that would give them a clearer picture of their target consumers. By not taking advantage of that information marketers are doing their business a disservice. >>

Tuesday, May 27, 2008

Online retailers approach globalization with caution

Global expansion is the aim of most online retailers, but only a few have achieved it, according to a new report from JupiterResearch. >>

Tuesday, May 27, 2008

Revenue Science reveals summer segments

Marketers can now target seasonal audiences thanks to Revenue Science’s recently announced behavioral targeting technology. >>

Tuesday, May 27, 2008

The Digitally Savvy: Well heeled, well wheeled

According to new analysis from Scarborough Research, the “Digitally Savvy” across America dress well, drive luxury motors and have an above average household income. In a nutshell, they make great consumers. >>

Monday, May 26, 2008

Study reveals gay-friendly brands

The 2008 Prime Access / Planet Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be “gay-friendly”. >>

Monday, May 26, 2008

TrialPay: Shoppers want payment alternatives

Cash, check or charge isn't enough for today's shopper. According to a recent survey from TrialPay, about three-quarters (75%) of online shoppers have used an alternative payment method when shopping online. >>

Monday, May 26, 2008

NearbyNow, The Find partner for inventory search

Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer. >>

Thursday, May 22, 2008

Brits not overly enthusiastic about shopping via mobile phone

Mobile phone penetration is higher than that of personal computers, so what do users think about the role of the mobile phone in their day to day shopping? Lightspeed Research’s new survey in the U.K. sheds some light on the matter. >>

Wednesday, May 21, 2008

Shift in tax rebate check spending

Various reports released in the last few weeks have come to the same conclusion regarding what U.S. consumers will be doing with their tax rebate checks this year, and it’s not great news for some retailers. >>

Wednesday, May 21, 2008

Safety of personal data still concerns Internet users

The U.K.’s communications industry watchdog, Ofcom, has released a new report which shows many Britons remain concerned about the amount of personal data being held about them by businesses. >>

Tuesday, May 13, 2008

Coupon, comparison sites experience traffic growth

Coupon websites and comparison shopping engines are seeing increased traffic compared to this time last year, according to Hitwise Intelligence. >>

Tuesday, May 13, 2008

Tjoos launches recommendation platform

Consumers who are looking for a little more from their favorite shopping hub may like a new offering from Tjoos. The company recently launched a new personal style recommendation platform. The platform does for clothes and accessories what comparison shopping engines do for electronics and health supplies. >>

Monday, May 12, 2008

Krillion: Shoppers spend 30% of time researching buys

As most e-tailers have discovered, having simple product descriptions on-site is not enough. Today's online shoppers need price comparisons, consumer reviews and product information, which is why many are turning to comparison shopping engines. >>

Thursday, May 08, 2008

Consumers still find online shopping frustrating

Failing to meet customers’ expectations online can have an adverse impact on both the brand and the store, finds a survey from Opinion Research Corporation. >>

Thursday, May 08, 2008

Consumers go online for Mother's Day gifts

Mother’s Day is round the corner and Brand Keys is on the case when it comes to who’s buying what and where. >>

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