BizReport : E-commerce

E-commerce

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Wednesday, June 25, 2008

Gartner: 2 billion PCs across globe by 2014

One billion PCs are installed across the globe, according to new estimates from Gartner Inc., and that number is set to double within the next decade. >>

Wednesday, June 25, 2008

Visa giving $100 Facebook ad credit to small businesses

Visa is awarding a total of $2 million in Facebook advertising credit to small businesses. It comes as part of the launch of the first-ever application dedicated to connecting small businesses on the social networking site. >>

Wednesday, June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch. >>

Wednesday, June 25, 2008

BIGresearch: Work influences online shoppers

Social friends and family aren't the only influencers for today's online consumer. A recent report from BIGresearch points to workplace friends as a big influencer in online shopper's choices. >>

Friday, June 20, 2008

Should you buy another brand name to enhance your brand?

That is a question that CoreBrand is hoping many marketers will answer with a resounding, "Yes." The company is opening their Brand Vault, a portfolio of more than 100 formerly popular brands that have been re-trademarked, to marketers hoping for a little boost of their own brand. >>

Friday, June 20, 2008

Merchant Circle gives marketers their own social space

If you'd like your own social network but aren't sure where to begin, check out a few offerings from Merchant Circle. The company offers businesses, small to large, individualized space on the web. That space can be customized to include social features, product information or simple contact and direction information. >>

Tuesday, June 17, 2008

M-commerce the next big thing?

M-commerce, or commerce that takes place via a mobile device, is a nascent shopping channel, but it is one that is worth monitoring over the coming months. >>

Monday, June 16, 2008

When size really does matter...

Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase. One particular method is to pay attention to product images and enable the consumer to scrutinize the color, size and shape as though they were in a bricks and mortar store. >>

Monday, June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads. >>

Friday, June 13, 2008

Survey: Online live chat implementation

A survey by inQ and the e-tailing group found that many e-tailers aren’t providing online live chat options to their best effect and are, as a consequence, missing out on sales. >>

Friday, June 13, 2008

McDonald's super-sizes serving of display ads

McDonald’s spent almost three times as much on display advertising online than its closest rival, according to new data from comScore Ad Metrix. >>

Friday, June 13, 2008

comScore ads more targeting segments for marketers

If you want a little more information about online traffic, comScore has one solution. This week, the online metrix firm added Acxiom's PersonicX segmentation to their existing Segment Metrix. The addition will provide marketers with more information with which to target ad campaigns. >>

Wednesday, June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Tuesday, June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices. >>

Tuesday, June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

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