BizReport : E-commerce

E-commerce

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Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Friday, May 30, 2008

PriceUniverse.com: Future of price comparison

A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales. >>

Friday, May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month. >>

Friday, May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Thursday, May 29, 2008

URLs in print ads drive traffic online

It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice. >>

Thursday, May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

Thursday, May 29, 2008

comScore: Etailing rebounds in April

After a slowing in sales in March, ecommerce rebounded in April according to a recent comScore report. Year over year, ecommerce growth rebounded to 15%; this follows an increase of only 9% in March. >>

Wednesday, May 28, 2008

Web browsing on smartphones increases

Can consumers using smartphones find, view and purchase from your website? If not, then perhaps data recently released by M:Metrics will persuade you to make this so. >>

Wednesday, May 28, 2008

Are ecommerce marketers taking full advantage of metrics?

According to one report, the answer to that question is a resounding no. A recent report from Marketing Sherpa indicates that ecommerce marketers are not taking full advantage of tools that would give them a clearer picture of their target consumers. By not taking advantage of that information marketers are doing their business a disservice. >>

Tuesday, May 27, 2008

Online retailers approach globalization with caution

Global expansion is the aim of most online retailers, but only a few have achieved it, according to a new report from JupiterResearch. >>

Tuesday, May 27, 2008

Revenue Science reveals summer segments

Marketers can now target seasonal audiences thanks to Revenue Science’s recently announced behavioral targeting technology. >>

Tuesday, May 27, 2008

The Digitally Savvy: Well heeled, well wheeled

According to new analysis from Scarborough Research, the “Digitally Savvy” across America dress well, drive luxury motors and have an above average household income. In a nutshell, they make great consumers. >>

Monday, May 26, 2008

Study reveals gay-friendly brands

The 2008 Prime Access / Planet Out Gay and Lesbian Consumer Study shows that the gay and lesbian community are fiercely loyal consumers and prefer to purchase products and services from companies they perceive to be “gay-friendly”. >>

Monday, May 26, 2008

TrialPay: Shoppers want payment alternatives

Cash, check or charge isn't enough for today's shopper. According to a recent survey from TrialPay, about three-quarters (75%) of online shoppers have used an alternative payment method when shopping online. >>

Monday, May 26, 2008

NearbyNow, The Find partner for inventory search

Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer. >>

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