BizReport : E-commerce

E-commerce

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Monday, March 17, 2008

OFT web sweep analysis revealed

Over 500 UK-based retailers’ websites were examined for the Office of Fair Trading’s latest web sweep, as they sought to identify websites not upholding their regulations and continued to raise awareness among online retailers. >>

Friday, March 14, 2008

Coupons: From clipping to clicking

A new service launched today by AOL could signal the end of coupon clipping and the beginning of coupon clicking. >>

Friday, March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Thursday, March 13, 2008

Online auto insurance policy sales up

More consumers than ever are researching and purchasing their auto insurance online, according to a recent report from comScore. >>

Wednesday, March 12, 2008

Silver surfers serious about online security

In light of their uber-use of technology, you’d assume that younger generations of Internet users would be savvier than older, less technologically-submerged age groups. But are they? >>

Wednesday, March 12, 2008

Increase payment methods, increase sales

More and more Americans are opting to use alternative payment methods online, according to a recent survey by Forrester Research, and retailers should be aware that implementing multiple payment methods could increase sales. >>

Tuesday, March 11, 2008

Auto dealerships increasingly web savvy

Auto dealerships are becoming savvier in their use of the Internet and are spending more of their ad dollars online, according to a recent Kelsey Group survey. >>

Friday, March 07, 2008

Amazon goes from books to booze

It’s Friday, so what better way to end the week than with a drop of wine. If you plan ahead you could even order it from the Internet’s very own big-box outfit – Amazon. >>

Friday, March 07, 2008

Study: Shoppers want better online support

Customer service doesn't count only in brick-and-mortar stores. According to a recent study from Inquira and ServiceXRG suggests that online customer service is failing many consumers and nearly half of consumers feel the information provided by most company website is not adequate. >>

Friday, March 07, 2008

Sponsored links influence online shoppers

The latest results from BIGresearch's Simultaneous Media Survey indicate that paid search may be more beneficial than etailers think. According to the survey about 90% of online shoppers are influenced to buy because of sponsored search links. >>

Thursday, March 06, 2008

Krillion allows users to search locally for products

The next step in local advertising has arrived at Krillion.com. Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. Krillion.com is taking that one step further and allowing consumers to search online for local product locations. >>

Tuesday, March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Tuesday, March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online. >>

Monday, March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>

Friday, February 29, 2008

comScore: UK rankings released

Travel and career websites saw the biggest increases in unique visitors in January, according to comScore’s recently released rankings of the U.K.'s largest and fastest-growing Internet properties and site categories. >>

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