BizReport : Email Marketing

Email Marketing

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Thursday, March 18, 2010

Avast identifies malvertising strain

And, from the I-Didn't-Want-To-Hear-This section: there is a new malvertising strain which can infect consumer computers even if they don't click the infected link. Avast Antivirus identified the 'JS:Prontexti' malware straing this week; the virus is infecting display ads served by publishers and ad services including Google, Yahoo and Fox. >>

Tuesday, March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email marketplace. >>

Thursday, March 11, 2010

Email and social networks - the perfect partnership

Far from ousting email from marketers' toolboxes, social media is being used to enhance its effectiveness, as eConsultancy's latest Email Marketing Industry Census discovered. >>

Wednesday, March 10, 2010

Tips for better integrated marketing campaigns

Just as in real estate where location is key, in online marketing integration is becoming the new key. Marketers are finding that, rather than focusing only on keywords or video or email they need to integrate email with video and the social space to truly engage consumers. >>

Tuesday, March 02, 2010

Social networking isn't strangling email

The time Internet users spend with email does not seem to have been affected by the rise in social networking, despite earlier speculation that it would. Such are the findings of Merkle's 2010 "View from the Social Inbox" report. >>

Tuesday, March 02, 2010

GetResponse: 80% of small businesses plan to use video email

There are several new approaches for marketers sticking with tried-and-true options such as display and email. Email, especially, is opening up for greater engagement with new features such as imbedded video and social options. A new survey from Implix's GetResponse indicates that email will become increasingly important to small businesses as we move forward in 2010. >>

Monday, February 22, 2010

Nurture Institute launches new email platform

This week the Nurture Institute launches a new platform for email marketers, aimed at helping emailers deliver more messages to more consumers. Called e-Mail Assistant, the SaaS-based (Software as a Service) platform integrates with Microsoft Outlook to help marketers improve deliverability, personalization and email tracking. >>

Thursday, February 11, 2010

Fraudsters now targeting malware to individual consumers

When it comes to email most marketers know they must follow white-hat policies. Have email authenticated, use valid subject lines, clean the list regularly and pay attention to sender reputation. Despite this consumers are defrauded daily by fraudulent emails, making it more and more difficult for legitimate marketers to engage consumers. >>

Friday, February 05, 2010

Is delivery killing email?

When it comes to email marketing the truth is that many messages simply don't deliver. According to information from ReturnPath as well as a new study from Implix email is being heavily used by marketers but consumers aren't getting the message. >>

Tuesday, February 02, 2010

Report: Retail email rebounds in '09

For retailers 2009 was the year of the email. Again. According to new research from Responsys' Chad White in 2009 retailers returned - and increased - their use of email. On average retailers sent 130 promotional emails to consumer subscribers. >>

Monday, January 25, 2010

ENISA: 95% of email is spam

A leading European cyber security agency has released its latest ESP spam survey which finds no significant progress has been reported in the fight against spam despite larger anti-spam budgets and management. >>

Monday, January 25, 2010

In 2010 marketers need timely consumer contact

It has always been important for marketers to contact consumers at the right time to reach full engagement. In 2010 this will become even more important, according to one industry executive. According to Derek Harding, CEO of Innovyx, timely messages will be key in 2010. >>

Friday, January 22, 2010

MessageLabs: Spammers already using 2010 events

Doublecheck those subject lines, email marketers, and don't use big events such as the Olympics or local elections to engage consumers. Why? According to MessageLab's 2010 Intelligence Report spammers are already using 2010 events in consumer emails. >>

Wednesday, January 20, 2010

Flimp Media, iPost partner for video email

When it comes to online video many marketers want it but few know exactly what to do with it. A partnership between rich media developer Flimp Media and email analytics firm iPost could help by giving marketers a simple way to integrate email and video. The platform will use iPost's predictive analysis unit to build, distribute and track email campaigns while at the same time harnessing Flimp's video landing page solution. >>

Wednesday, January 20, 2010

Study: Send email to reengage cart abandoners

If you want to re-engage consumers who abandon shopping carts email may be the answer. That according to a new study from CheetahMail, a subsidiary of Experian. Researchers found that retargeting cart abandoners via email was a goodway to re-engage these shoppers. >>

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