BizReport : Email Marketing

Email Marketing

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Wednesday, March 07, 2007

Email remains only direct marketing channel lacking standardized metrics

A survey of ESPs (e-mail service providers) and mailers has uncovered a disturbing lack of consistency in the core metrics that drive email. >>

Wednesday, March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Friday, February 23, 2007

Smaller brands should warn customers about phishing attacks

A study from email authentication firm Iconix indicates smaller brands and even social networks could be putting customers at risk by not warning against phishing messages. According to the study, 1 in every 6 phishing messages are opened. >>

Wednesday, February 21, 2007

Fake heart attack headline leads to real phishing attack

No, the Australian Prime Minister hasn’t suffered a heart attack, but your computer could be under attack, if you fell for the most recent phishing scam. >>

Monday, February 19, 2007

Preview panes demand new look at email marketing communications

Pencil in a meeting with your creative department, you will need to update them on new email marketing design considerations. >>

Tuesday, February 13, 2007

Instant messaging features embedded in Yahoo email

Yahoo has moved their mail program into a more social environment. Following the lead of competitor Google, Yahoo has added embedded instant messaging features into their free email program. >>

Tuesday, February 13, 2007

Marketers put their faith, and dollars, in email marketing

Marketers are confident that email ROI will increase in 2007, and are putting their money where their mouths are. >>

Friday, February 09, 2007

Study: 1 in 6 phishing messages opened

Fake dating services to false social networking emails, a new study shows consumers are opening phishing messages at an alarming rate. >>

Friday, February 09, 2007

Majority of adults welcome marketing emails from familiar sources

The attitudes and response of U.S. online adults toward email marketing communications is the subject of a new Harris Interactive poll. >>

Friday, February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI). >>

Friday, February 02, 2007

Microsoft draws global audience

Search engine Google may have larger competition than they originally thought. According to new research from comScore, Microsoft sites drew the most users globally in December. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Tuesday, January 30, 2007

UK puts new email regulation in effect

In an effort to cut down on spam and to weed out spamming companies, the UK has placed new regulations on email communications. At the start of the new year, the UK Companies Act Amendments of 2006 went into effect, with requirements similar to the US CAN-SPAM act. >>

Tuesday, January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>

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