BizReport : Email Marketing

Email Marketing

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Tuesday, December 05, 2006

Spam Blamed For Loss of Email Revenue

Don’t count that email advertising revenue before it’s delivered. That is the message from email marketing experts at MediaPost’s Email Insider Summit in Utah Monday. >>

Tuesday, December 05, 2006

Contact Frequency Affects Click Through Rates

According to the DMA’s latest National Benchmarking Survey, frequency, not content, is the key to increasing click through rates. >>

Monday, December 04, 2006

Improve Reputation and Increase Email Deliverability

Results of a recent study by Return Path indicate reputation, not content, is to blame for low email deliverability rates. >>

Tuesday, November 28, 2006

Security Shake Up Needed to Increase Consumer Confidence in E-commerce

According to a new survey, security concerns are adversely affecting sales via e-commerce and email marketing. >>

Wednesday, November 22, 2006

What Price an Email Address?

A new email forwarding service will enable users to charge a fee for access to their inboxes. >>

Wednesday, November 22, 2006

The Masses Get Email on the Go

This Thanksgiving, European startup Berggi will launch an email and IM service in US and Spain for those with even the most basic of mobile phones. >>

Tuesday, November 21, 2006

Study: Small Business Online Spending to Grow

A new study out shows that small businesses – more than 75% of small businesses in the United States – will continue to move their advertising and buying power online. >>

Monday, November 20, 2006

October Ad Breakdown Shows Financial Growth

The pull of online networks is drawing financial services companies to increase their online advertising efforts, according to a new report from Nielsen//NetRatings. >>

Thursday, November 16, 2006

Search Campaigns Helped by Email, Display Ads

If you want the best return from your search marketing dollars, give them a little push with collateral advertising from email, television and display ads. That’s the word from marketing executives at MediaPost’s Search Insider Summit Wednesday. >>

Tuesday, November 07, 2006

Phishing Has Greater Hold

A new study indicates more users may be falling victim to phishing attacks than previously thought. Researchers at the Indiana University School of Informatics found that about 14% of users may be responding to each phishing attack. Previously, it was though phishers only received information from about 3% of the population per year. >>

Friday, November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same ads. >>

Tuesday, October 31, 2006

Creative Email That Works

New research indicates including the company name and/or brand in the subject line of email campaigns could boost click-through rates by as much as 50%. Other simple changes to creative elements could boost click-through and conversion rates even more. >>

Monday, October 30, 2006

Jupiter: Make Emails Relevant

Not getting enough of a return on your email campaign? The problem could be that your messages rely too heavily on discounts on shipping rather than giving readers a relevant message. That is the word from a new Jupiter Research study. >>

Monday, October 30, 2006

Direct Marketing To Slow?

Yes and no. A new study out from the Direct Marketing Association (DMA) indicates a growth slowdown could be on the way for direct marketers in the United States. However, direct marketing sales may continue to grow despite the expected slowing of growth. >>

Thursday, October 26, 2006

Privacy Concerns Email Marketers

Keeping customer information private while still serving the latest organization deals and news is a prime concern both for marketers and for consumers. One of the biggest challenges is determining what customers deem private matter what they don’t. >>

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