BizReport : Email Marketing

Email Marketing

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Monday, July 07, 2008

Study: Personalization for personalization's sake a turn-off

Wowing consumers with your personalization abilities may not be the way to woo them after all. A recent study by a U.S. marketing professor has found that packing too much personalization into consumer communications could be giving them the creeps. >>

Monday, July 07, 2008

Email most popular direct response method

A new survey of large U.S. companies has found that email is now the most popular form of direct response media, overtaking traditional methods such as direct mail and inserts. >>

Wednesday, July 02, 2008

Is a loyalty email program the next step?

Email marketers are always looking for a way to increase readership and increase email clicks. One trend is to create a loyalty based program, similar to those offered by gas stations and grocery chains across the United States. Is a loyalty program a good idea for your email database? >>

Tuesday, July 01, 2008

JangoMail offers tracking at a glance for email campaigns

Launching an email campaign is not as simple as sending out a new email message with new offers each month. New campaigns need to be tweaked throughout the launch which is where a new platform from JangoMail comes in. The platform allows marketers to track emails at a glance. >>

Thursday, June 26, 2008

Offline WOM more effective than online buzz

A new study released this week found that offline word of mouth is much more credible and positive than online word of mouth. >>

Thursday, June 26, 2008

Email Marketers: Do You Need More In Your Messages?

In most cases, the answer to that question is yes. A recent study from Habeas indicates that about 60% of consumers are using multiple email accounts. This indicates that consumers need to receive marketing mail that is specifically targeted to them or those messages will fall on deaf ears. >>

Monday, June 16, 2008

Internet marketing boosts traditional routes

Contrary to popular belief, the Internet has not caused the death of traditional marketing. In fact, the Institute of Direct Marketing in the U.K. believes that online marketing has giving traditional marketing a boost. >>

Monday, June 16, 2008

What makes a great email welcome message?

It should be a simple thing but simply saying, "Hello, welcome to our email list", isn't the way to invite or welcome new subscribers into your database. Could not knowing what to say to new members be what is keeping most email marketers from sending welcome messages? It definitely could. Which brings me to the point: just what should an email welcome letter include? >>

Wednesday, June 11, 2008

Return Path: Three steps to better email campaigns

Nearly 15 years since the first email campaigns were sent and it still seems that email marketing is misunderstood. According to a recent study from Return Path, more than half of the email campaigns from big brands to consumers were fumbled. >>

Tuesday, June 10, 2008

Here come the Hyperconnected

If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max. >>

Tuesday, June 10, 2008

Optimize emails for image blocking, increase ROI

How would you like to up the ROI from your email marketing campaigns by $5 for every dollar spent? The Email Experience Council believes that with just a little knowledge of “inbox environment” it is achievable. >>

Friday, June 06, 2008

Email increases in popularity with direct marketers

Snail mail isn't the best option for direct marketers, or at least it is no longer the most popular. According to a recent survey from Direct Magazine, email has become the most popular contact medium. Just over 70% of those polled said they contacted customers via email. >>

Tuesday, June 03, 2008

How to keep your email list clean

Email marketing may be one of the oldest forms of online marketing but it is also one of the strongest - if marketers follow a few simple rules. The first, and most important rule, is to keep your email list clean. How do you know if its time for a little spring cleaning? >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Thursday, May 29, 2008

Alchemy Worx: shorter is better for email subject lines

If you think the length of your subject line doesn't matter, think again. Recently, Dela Quist of Alchemy Worx, revealed information from a survey about email open rates. The survey revealed that shorter is better when it comes to email marketing. >>

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