BizReport : Email Marketing

Email Marketing

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Thursday, May 01, 2008

Survey: Opt-in and opt-out procedures need improvement

Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection. >>

Wednesday, April 30, 2008

Did you promote your green image on Earth Day?

The number of retailers that promoted Earth Day this year was three times that of last year. >>

Wednesday, April 30, 2008

Level of email marketing knowledge in U.K. 'intermediate'

An online assessment conducted by Alterian found that the level of British email marketers’ expertise leaves much room for improvement. >>

Monday, April 28, 2008

Are your permission-based emails getting through?

Not all permission-based email is getting through to your recipients’ inboxes, according to the results of a study by Lyris Inc. >>

Monday, April 28, 2008

California's anti-spam law may make things difficult for email marketers

Legitimate email marketers could be impacted by a new bill before the California State Legislature aimed at hampering the efforts of spammers. The proposed bill could make things more difficult for legitimate marketers, especially in the short term, but long term impact could harm legitimate marketers as well. >>

Friday, April 18, 2008

Merkle: Consumer attitudes to permission-based email

A study measuring and tracking attitudes and behaviors towards permission-based e-mail among U.S. consumers has been published by database marketing firm Merkle. >>

Thursday, April 03, 2008

Report: Marketers have trust issues with online advertising media

Many marketers just don’t trust online advertising media, causing a large proportion to avoid online marketing altogether. >>

Wednesday, March 26, 2008

iPost launches Autotarget technology

Email marketers can now more easily take customer buying behavior data that collects in their sales databases and use it to target emails to specific personas, thanks to iPost's recently launched production release of their Autotarget technology. >>

Wednesday, March 26, 2008

Q Interactive: Spam definitions need an overhaul

Spam may not be what marketers thought. Or maybe spam is the same but consumers have changed. According to a recent Q Interactive/Marketing Sherpa survey, many consumers believe the definition of spam should be changed to include both "Unsolicited" and "Unwanted". >>

Tuesday, March 25, 2008

The importance of email sender reputation

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer’s inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Monday, March 17, 2008

Study: Multi-channel customer service disappoints

Many websites are still making their customers jump through hoops to find answers to simple questions, finds the latest of Transversal’s annual customer service studies. >>

Friday, March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Tuesday, March 11, 2008

Spammers crack Gmail CAPTCHA

Mechanisms put in place by Gmail to prevent bots creating new accounts being opened and used by spammers have been cracked, leading to a surge in spam. >>

Tuesday, February 19, 2008

Can the iPhone increase email marketing ROI?

The iPhone has certainly changed how consumers look at the mobile Internet and at their communication in general. But can it also change how email marketers plan and execute that next campaign? It likely should according to a recent study from Marketing Sherpa. >>

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