BizReport : Email Marketing

Email Marketing

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 | next >

Monday, October 01, 2007

Welcome emails - first impressions count

Are your welcome emails doing their job properly and in a timely manner? The findings of a recent study by the Email Experience Council suggest that more attention to detail is needed if email marketers are to create a good first impression. >>

Wednesday, September 26, 2007

U.S. e-tailers failing in key areas of customer service

A mystery shopping exercise, conducted across one hundred of the U.S.’s top online retailers, revealed that there is much room for improvement in customer service departments. >>

Friday, September 21, 2007

Remarketing emails may impact etailing revenue

With shopping carts being abandoned at an alarming rate, many etailers are wondering how to stem the tide. A new case study from ExactTarget indicates that remarketing the items via email could be the answer for which etailers have been looking. >>

Thursday, September 20, 2007

Email marketers improving customer experience

Email marketers are, on the whole, improving their customers’ experience, according to research by Silverpop. However, there’s room for improvement. >>

Monday, September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>

Friday, September 07, 2007

Email overtakes telephone in workplace

It appears that the telephone is no longer the preferred communication tool in the workplace. Email has overtaken oral communication, according to the results of a recently released Datamonitor report. >>

Wednesday, September 05, 2007

Email marketers may benefit from segmentation

Sales are up but the time between a consumer becoming interested in a product and actually purchasing it is much longer than ever before. The bulk of the lag time is because users are comparing products and pricing, a good thing for them. Not such a great thing for marketers. How can you compete? >>

Friday, August 31, 2007

SPF checks are changing email marketing

For the first time Sender Policy Framework (SPF) email authentication checks are on the top ten list of content triggers for different ISPs. Still, an alarming rate of permission-based emails are being sent to junk bins. That according to Lyris' Q2 Email Advisory Report Card. >>

Monday, August 27, 2007

Will certified email programs rejuvenate the flagging email market?

Mediocre open rates and low delivery rates have had email marketers wondering how they can rebuild an industry that was thriving a few short years ago. Certifying or authenticating email seems to be the leading effort to rejuvenate the industry and now another provider has signed on to certify emails. >>

Monday, August 20, 2007

The "Seven Dirty Words" to avoid in email marketing

When I was a kid, George Carlin had a comedy routine about the seven dirty words you couldn't say on television. It seems there are still seven dirty words, but instead of not saying them on television the new words should never be read in email marketing subject lines. >>

Wednesday, August 15, 2007

Email marketing outstrips direct mail in U.K.

The volume of marketing emails sent in the U.K. has overtaken direct mail for the first time, according to the British Direct Marketing Association. >>

Thursday, August 09, 2007

Retailers aren't "introducing" themselves through email

Two recent studies from the Email Experience Council (EEC) indicate that email marketers are not doing all that they could for those on their email lists. While most marketers are making it easier for users to subscribe to an email list, they are not properly introducing themselves to new subscribers. >>

Monday, August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

Friday, July 27, 2007

Marketers fail to manage opt-out requests

Many marketers believe minimizing churn, or the opting-out of email list members, to be their greatest challenge, according to recently released survey results. >>

Monday, July 23, 2007

British B2B marketers embrace email

Email marketing remains an essential part of the marketing mix for British B2B marketers with many increasing associated budgets over the last 12 months. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 | next >